For many Amazon sellers, the problems of weak brand presence and weak adhesion with consumers have been troubling them. In order to solve this problem, Amazon has newly launched the "brand customized marketing" function, which will help sellers to strengthen the sense of brand presence and enhance the adhesion with consumers in a professional way.
For sellers, this feature allows them to gain access to "private traffic", which reduces the cost of traffic and promotes the development of their brand. This will provide sellers with more opportunities to build their brand image in a professional way.
It was fun!
In the past, we knew that promotion was product-specific, but this time it is customer-specific, and the approach has changed considerably! It is worthwhile to study carefully!
What is customized marketing?
Brands can now offer promotional discounts to sellers. With customized promotions, sellers can create tailored discounts and offers for current, former, and potential Amazon buyers, and brand owners and sales partners can create exclusive discounts for buyers who are interested in or purchased from the brand. This helps build brand loyalty among Amazon buyers and may increase conversion rates.
Branded customized promotional features are currently only open to the U.S. station, and will be open for other sites sellers, as long as the completion of the Amazon brand registration, as a brand seller, you can use this feature.
Here is a reminder that the discounts offered through Amazon's Customized Brand Promotions are not applicable to different sellers under the same brand. Therefore, even if there are multiple sellers selling products of the same brand, the discount is not applicable to other sellers.
II. For whom the marketing is intended to reach
According to the official introduction, the brand customized promotion function is open to registered brand owners on the platform for free, and sellers can send promotional codes to the following six categories of recipients.
How to set up a customized brand promotion
1. Go to Amazon backstage - [Advertisement] - [Customized Brand Promotion].
2. Click [Create Promotion] on the Branded Promotion homepage.
3. Select the brand and target audience. Each audience displays the audience name, description, and audience size. Click Next.
4. Selecting the audience
5. Add promotion name, discount percentage, budget, and promotion start and end dates.
Currently, Amazon has opened up the branded customized promotional feature on the US site, which is available to all branded sellers. Moreover, Amazon also plans to expand the tool to sellers in Europe, Japan, Canada and Mexico in the coming months.
Green Circle Technology focuses on providing one-stop services for cross-border enterprises, professional team, professional accountants, can provide sellers with European Middle East VAT & EPR services from registration to reporting and other one-stop services, to ensure that you are in tax compliance operations. If you still have questions about cross-border compliance, please feel free to contact us.
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