What do you know about Amazon Brand Abuse?
How should we cope with this?
What is the behavior of brand abuse?
Recently, cross-border sellers on Amazon have encountered a thorny problem, as brand filings or authorizations have been denied, and some brands have been removed. Many sellers have been convicted of brand abuse. How should we deal with this problem? Follow the editor to see it!
The two most common scenarios are as follows:
(1) When a new application for a good brand is filed, the account is prompted to indicate that the account may have been involved in abusive behavior and is rejected for filing.
(2) A brand that was already on file was notified of misuse of the brand, which resulted in the brand being canceled.
What are the reasons for being convicted of brand abuse?
I saw in the major forums, many sellers due to brand abuse was removed, filing or authorization is not successful, the complaint rights road is far away, months, or even more than half a year can not be successful complaint.
(1) Whether the store has violated the law, whether it is due to affiliation or other violations recorded, including other sites with the same set of information. If there are violations, such as fraud, copyright infringement, or fraudulent orders, and they are not resolved immediately, Amazon may determine that the brand has been misused.
(2) If the newly applied store already has more than five or more trademark files or white lists under its name, the store may be challenged by Amazon for illegal use of the brand file function. Sellers, please control the number of authorizations to avoid non-compliance.
(3) If the trademark is not filed by the filer himself, but is a purchased trademark, and if the trademark has been filed before or has been violated, in this case, the seller should be approached to find out. If the number of complaints against the brand is relatively high and often unsuccessful, it may also be judged as brand abuse.
In addition, according to the seller's sharing, the 1.5w trademarks that were invalidated in December last year, the stores and brands will be marked by Amazon, even if they are re-filed, they may be judged as brand abuse. Even if they are re-filed, they may be ruled as brand abuse. Even if they are re-registered under a different category using the original trademark name, they will not be successful. If the trademark is one of them, then you may have to change the trademark.
What should I do if I encounter brand abuse?
Prepare the following documents to file a complaint with Amazon
First, such as their own brand of goods need to provide: trademark registration or trademark registration application acceptance notice, trademark certificate, etc.; as a brand agent or distributor to sell goods need to provide: trademark authorization.
Pictures of related products and packaging pictures, which can clearly show the logo in real pictures.
The business license of the store and a screenshot of the store.
Real VAT invoices and production certificates.
V. Sales link to the brand's official website.
*If you have been convicted of brand abuse due to the number of complaints, in addition to the materials mentioned above, sellers can organize their past complaints and use examples to illustrate that their complaints are in line with their legitimate rights and interests and not malicious complaints. By submitting all the information together, you may be able to find a breakthrough to solve the problem. However, the number of complaints must be controlled, as a high number of complaints with a low success rate may also affect the success rate of the complaint.
If you really encounter the above problems, you can also contact us to help find a solution to restore the case will certainly be successful! We wish all sellers who encountered the problem to be able to pass the statement!
Protect your brand and welcome inquiries to learn more!
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