On the Importance of Amazon Short Video
"A picture is worth a thousand words", we are no strangers to online shopping, if the seller shopping on Amazon, the pictures on the listing are arbitrary, not real enough, it is estimated that we can hardly have the confidence to place an order to buy. Therefore, optimizing the listing and adding product videos can help buyers understand the products they want to buy more intuitively. In addition to clear, rich, comprehensive and detailed description of the picture, short video is undoubtedly for the product to earn more buyers eyeballs, but also easier to enhance the listing weight, highlighting the characteristics of the product, and better able to reflect the seller's professionalism on the product, the sales is undoubtedly the icing on the cake!
Adding Video Necessity to Listings
With over 60,000 registered brands on Amazon, the opportunity to showcase your products in video and increase sales is not to be underestimated. For sellers who have already registered their brands, adding a video of the product's main image on Amazon can open up a wider sales channel! Amazon is also paying more and more attention to product video, according to the survey, 90% buyers believe that product video is a good experience, can help them make a purchase decision, so the list has a product display video, for sellers to enhance the conversion rate, in the huge market to gain an advantage in the Amazon to harvest more sales, grab the latest wave of traffic entrance!
- Statistically 72% of buyers want to learn about a product or service via video
- Cisco predicts that by 2022, online video will account for more than 82 percent of all consumer Internet traffic, including online shoppers.
- By the end of 2021, 80% of all internet traffic is done using video
- 1 in 5 Amazon visitors who watch the video will buy a related item
5. 74% of operators believe that video has a higher return on investment than still images
The Many Ways Amazon Shows Video
Main Video
At the beginning, the main picture video function is only open for sellers with branded profiles, but later, Amazon has opened the threshold limit for branded profiles, and some sellers without brands are also allowed to upload main picture videos. This feature is only for branded sellers. The main picture video is divided into four types: explanatory video, pure display video, brand story video and promotional video.
How to upload a video of the main image?
(1) Login to Seller's Backend > Inventory > Upload and Manage Videos
(2) Enter the [Manage Video] page and click [Upload Video], both buttons in the picture below.
The main image video is in the recommended format:
Video format: .mp4/ .mov, not more than 500MB, clarity ≥ 480p
Video title: no more than 60 characters
Affiliate ASIN: no more than 300 (please separate with space, comma, semicolon or return)
Video Cover: .jpg.png.gif.bmp, less than 5MB, recommended 16:9 1280×720
Another thing to keep in mind:
If there are more than 6 images, the video may not appear on the listing's detail page.
It takes about 2 days to show up on the relevant product details page.
Related Video
There is a Related video shorts at the top of the comment section of the Amazon product page, where short videos related to the product are displayed. Related video usually have, unboxing video, product detail explanation, and use scene show. Buyers can upload the video to Related video by shooting a small video. The real display video helps to fully demonstrate the difference between the product and the related products, which improves the conversion rate of the page, and thus reduces the rate of bad reviews and return rate, and the price-performance ratio is very high.
Sellers should pay attention, in order to avoid the traffic is divided, please try to occupy the position of the home page of Videos, upload at least 5 of their own products to fill the buyer show video.
Unboxing Video
Unpacking video is also a high rate of audience, usually from a professional point of view to dismantle the product in detail, more popular on YouTube, the quality of the buyer show and the main picture of the video in the middle. The whole process from receiving the product box to using it will also include the product's functions and some details, favoring professional explanation, so that potential buyers can understand the product they want to buy more intuitively. Grasping the golden first 15s will determine whether the customer can continue to watch the video patiently.
Customer testimonials
Text reviews can no longer satisfy the needs of potential buyers, customers use the evaluation video effect on product sales and conversion rate has gradually increased, and customers have a higher degree of trust. In the customer's point of view to show the product, more convincing to potential buyers, therefore, many Amazon sellers are already in use, looking for reviewers for video reviews. A five-star evaluation of the good review video, but also for the seller to attract traffic, and can be part of the bad reviews diluted away, may be more useful than the text of the good reviews.
A video of more than ten seconds, the most eye-catching highlights into it, so that potential customers can imagine that the use of this product really meets their needs, or this product can solve their immediate distress, or to make their lives more convenient, which can greatly enhance the conversion rate. The rise of the short video is a common sight for all to see. Until now, do you still think adding video to your listing is unnecessary? Consumers are no longer satisfied with the static picture display, quality video can improve the competitiveness of the product. We have to do a clear understanding of our audience, the listing and promotion materials to achieve the most optimized for the majority of customers to bring a better buying experience, with short video to create a hit is imperative!
Seller friends, if you need Amazon main picture video, buyer show video, unboxing video, welcome to come to consult and booking shooting!
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