A number of Amazon sellers have complained to the Editor that they have received account deactivation notices from Amazon for refurbishing links.
As an Amazon seller, you are familiar with the technique of "Listing Refurbishment". So is the refurbished link good or bad? Today I analyze it for you:
The contents of the e-mail are as follows:
Your Amazon Seller account has been deactivated pursuant to Section 3 of the Amazon Business Solutions Agreement. Your listing has been deleted. Funds will not be transferred to you but will remain in your account while we work with you to resolve this issue. Please send any open orders to avoid further impact on your account.
Why is this happening?
We have observed that you, either directly or with the help of a third party acting on your behalf, have modified ASIN attributes or transferred inventory between ASINs in violation of Amazon's Seller Code of Conduct.
What is a refurbished link?
Because in the Amazon system, inventory is followed by SKU, and Listing renovation is essentially to re-match the relationship between FNSKU and ASIN.
Sellers who refurbish their listings basically do it by "Asin mapping". And even if the listing is successfully refurbished, there is still a certain risk.
The essence of refurbished links is to "refurbish" a non-new link into a brand new link through a series of operations. Once the new link is recognized by Amazon's computer system, the product can regain the support of the platform's new launch period, as well as re-exposure, thus increasing sales.
The unconventional operation of refurbishing links must have benefits to offer, or else there wouldn't be so many sellers who keep opening case mappings at the risk of having their stores closed.
So what are the benefits of refurbished links?
1、Resale of slow-moving products
Want to quickly solve the problem of slow-moving products, to bring traffic to the product, the seller will choose the simplest "link refurbishment".
2、Refurbishment of old products
A lot of stores in the goods have a timeliness, because it is outdated, no one asked for. Operation can not be done to bring these categories back from the dead, can be refurbished through the link, the old product into a new product, at the same time you can enjoy the Amazon new product flow support.
3、Infringement of the product off the shelves
It's not uncommon to find infringing products on the Amazon platform, and once a complaint has been successfully filed, the link to the product is very difficult to save, so a simple refurbished link will save the day. Also, when you know that the product can not be further promoted due to quality issues, a quick way to solve the inventory is to refurbish the link.
As Amazon's algorithm improves and the platform's rules continue to be refined, the risk of refurbished links has now increased. In the future, there will be more and more cases of receiving blocking notices for refurbished links. Although there are benefits to refurbished links, if they are not handled properly, they can lead to a "dead" account, which is not worth the risk.
Renovation link maneuver:
The first is to open a CASE refurbishment and operate it yourself with MERGE (now that the loophole is now closed by Amazon, it's very difficult to succeed).
The second is to find a formal service provider for the operation, the use of VPS to enter the backend, open many cases at the same time, with a completely touch of luck, looking for customer service can have the refurbishment authority.
Summary of the editorial:
Be careful with refurbished links, and don't take a chance on violating the law! If you are not careful, you may face the danger of being blocked. Cross-border road tens of thousands, safe and compliant operation of the first!
For insurance, you can move it to an overseas warehouse and re-create the link to exchange the label before adding it to the Amazon warehouse.
If you need any advice, please feel free to consult the editor!
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