With the recent epidemic and the development of online cross-border e-commerce, Walmart has also begun to emphasize online e-commerce. Walmart is now the second largest e-commerce platform in the U.S., and many Chinese sellers have joined Walmart. Today's Walmart attaches great importance to Chinese sellers, and has relaxed the requirements for Chinese sellers to station, quite a counterpoint to the implication of Amazon.
As we all know, Amazon's own brand on its website occupies a natural advantage, not only can get first-hand buyer consumption data, but also get traffic support, so that third-party sellers feel the pressure. And not only Amazon attaches importance to private label, Wal-Mart is also gradually increasing the development of private label efforts.
As noted, Walmart currently operates a range of footwear private labels, including Timeand Tru, Wonde rNation, No Boundaries and Ozark Trail, and is in the process of expanding its private label and exclusive brand coverage.
So what are Walmart's current strengths?
A. Lower threshold, easier to use, the new advertising features help sellers to increase sales.
1、Simplified the criteria for advertisement placement, the new placement criteria is consistent with the conditions required for other advertisement booths, which helps sellers to get started quickly.
2、Search results page display, new and old rules change comparison.
3. The new advertisement function helps sellers to enhance the exposure of their products.
Recently, Walmart announced the release of the "New-SellerSavings" campaign, a new seller support program to encourage a large number of new sellers to join Walmart's third-party marketplaces.
Join the Walmart platform by May 31st and receive 50% off commissions for the first 90 days. If you apply to join WFS and ship at least one item to a Walmart logistics center by June 30, you will receive up to 10,000 items with 90 days of free warehousing and a 10% discount on delivery charges upon approval.
Wal-Mart Canada and Mexico officially opened the mode of stationing.
At the beginning of May, Walmart's Global E-Commerce Sellers Summit made public for the first time the details of the qualifications for the U.S. station, and announced the official opening of the Canadian and Mexican stations, marking the fact that sellers will have more market choices and have the opportunity to open up a new map of the global market.
Walmart.com US has achieved over 80% growth in two years, ranking among the top e-commerce platforms in the US.
The category commissions for the U.S. site are as follows:
Walmart U.S. Seller Entry Criteria:
①Legal and compliant enterprises in China (including Mainland China and Hong Kong).
Rich experience in cross-border e-commerce platform operation.
③Fast and reliable order fulfillment capability
④Cross-border e-commerce platform account sales in recent years ≥ 300,000 U.S. dollars
The category commissions for Canada are as follows:
Walmart Canada seller onboarding criteria:
①Legal and compliant enterprises in China (including Mainland China and Hong Kong).
Priority invitations and streamlined onboarding process for those who are already on Walmart's U.S. platform.
③If you are not yet on Walmart's U.S. platform, your cross-border e-commerce platform account should meet the requirements of SKU>1000 and good account performance.
Category commissions for Mexican stations:
Walmart Mexico seller onboarding criteria:
①Legal and compliant enterprises in China (including Mainland China and Hong Kong).
②Targeted Invitation System, must have been stationed in Walmart's U.S. platform, and have good performance, in line with Walmart's platform requirements
Data shows that Chinese sellers have been entering the Walmart Marketplace since March 2021, and as of mid-January 2022, Walmart added approximately 8,000 sellers from China, accounting for 14% of its total new merchants over the same period.
Why do so many Chinese sellers choose
Firstly, it is related to Amazon's sealing wave. After the sealing storm last year, domestic cross-border sellers started to deploy multiple channels to diversify risks and target many emerging platforms. In the U.S., Walmart is second only to Amazon in terms of popularity and is growing rapidly.
Secondly, Wal-Mart's own hard power is also very strong. As a retail giant with more than 4,000 offline stores, 90% population is about 15 miles away from it, Walmart can achieve faster delivery than Amazon. And these can be converted into traffic, to the platform to bring huge growth.
More importantly, Walmart for sellers to provide a reshuffle opportunity. Data show that China to do cross-border e-commerce top 50 sellers have been stationed in Walmart, some sellers can also do a thousand orders per day. However, in other platforms such as Amazon sellers in Walmart has not yet occupied such a position, therefore, the seller in Walmart competition is smaller, into the head of the seller's chances are greater.
Editorial:
Now, more and more Chinese sellers notice this emerging platform, Walmart will be the next e-commerce wind, from Amazon to Walmart will be a good choice?
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