Have you ever wondered why the international market is dominated by British and Indian brands when tea originated in China? ITEAWORLD, located in the mountains of Guilin, is changing that!
From a budget hotel entrepreneur to a tea guardian, Liu Yongqiang's story of transformation is fascinating.
"After graduating from graduate school, my friend and I founded a budget hotel in Shenzhen." Mr. Liu Yongqiang, the founder of ITEAWORLD, recalled, "In 2008, I was influenced by my friends to start drinking tea, and eventually sold my shares in the hotel and devoted myself to the tea industry."
In search of really good tea, he traveled to the most remote mountain areas of Guangxi!
In order to find the raw materials for the top grade old tree tea, Liu Yongqiang's team traveled to Shanglin, Liuzhou, Lingyun and other places, and finally found the ideal tea plantation in Lijiang, Guilin - a pure wild tea plantation that combines the three major conditions of old trees, rotten rocks and high mountains.
"From 2018 to 2021, we have transplanted nearly 3,000 ancient trees that are more than 100 years old, creating more than 4,800 acres of purely wild tea gardens," Liu explained. Liu Yongqiang explained, "We hope to protect more tea varieties through traditional farming methods, and at the same time create employment opportunities for local ethnic minorities."
Why cross-border e-commerce? He discovered the "pain points" of foreign consumers!
Through platforms such as Reddit and Discord, Liu Yongqiang discovered that overseas consumers were not satisfied with existing tea products, and that many had begun to try Chinese loose-leaf teas and even learn how to brew Kung Fu tea. This discovery led to his decision to promote Chinese tea to the international market.
Two key reasons to enter Amazon:
- Amazon's massive own traffic helps brands build influence quickly
- Amazon's 'Consumer Interests First' Values Better Suited to Building Mid-to-Premium Brands
ITEAWORLD is a smart response to the differences between overseas consumers and domestic tea drinkers!
In response to overseas consumers' preference for cold beverages, ITEAWORLD has developed a series of cold brew teas; at the same time, each loose leaf tea comes with an empty biodegradable tea bag, allowing consumers to drink both loose and bagged. This careful localization adjustment has enabled ITEAWORLD to double its monthly sales on Amazon.
"ITEAWORLD is not just about selling tea, it's about conveying a lifestyle." Liu emphasized, "All of our packaging is made of FDA-approved biodegradable materials, and we completely refuse to use chemical fertilizers and pesticides, and we are committed to contributing to the sustainable development of the planet."
In 2025, are you willing to work with ITEAWORLD to make the world fall in love with Chinese tea again?
Contact us today for professional assistance:
Green Circle LINE official account: @greenoo
Dedicated customer service manager LINE contact:https://line.me/ti/p/g2Vc38nLnR
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