Trademark registration blind spots revealed! Brand Protection Strategy for Europe, UK and Japan

凡是跨境電商賣家在歐洲、英國、日本開店的，給你一個絕招：不用依賴美國商標跨站點授權，也不用擔心品牌被搶注，提前完成當地商標註冊才是王道！

太不可思議了！許多台灣跨境賣家仍存在這樣的誤區：「我已在美國註冊商標並完成亞馬遜品牌註冊，再授權給歐洲或日本店鋪就能使用各種品牌工具，何必再花錢註冊當地商標？」

這個看似省錢的做法，實際上卻是一個巨大的風險！比如，如果沒有歐洲或日本的當地商標，一旦遭遇商標被搶注或侵權糾紛，你不僅無法有效保護自己的權益，更可能導致產品被迫下架，前期投入全部付諸東流。這種得不償失的做法，正在悄悄毀掉許多跨境品牌商的事業！

亞馬遜全球開店強烈建議所有品牌型賣家盡早在目標銷售國完成當地商標註冊。隨著歐洲站與日本站受關注度日益增加，我們特別為台灣電商創業者整理了這些市場的商標註冊關鍵指南：

Summary of EU Trademark Registration

• One-time registration covers 27 EU member states, no need for separate registration for each country
• Application period is about 4-8 months and follows the "first come, first served" principle.
• Dissenting period of 3 months, EUIPO only examines absolute reasons
• 中文商標建議採中英文組合申請，提高保護效力
• The UK has left the European Union and you need to apply for a UK trademark alone.

[Notice of UK Trademark Registration].

• Efficient application process, usually takes only 3-4 months
• Dissenting period of 2 months, extendable to 3 months
• Provision of a fast-track dissenting procedure to significantly shorten the adjudication time
• Trademarks are valid for 10 years and can be renewed 6 months prior to expiration.

Key to Japanese Trademark Registration

• Special emphasis is placed on the pronunciation of trademarks, and proximity judgments are based on the degree of phonetic similarity
• Application period: 8-10 months
• Cross-searching between commodity classes and wholesale and retail classes.
• The registration can be revoked by any person after 3 years of non-use.
• Acceptance of coexistence agreements begins in April 2024

Adding a new trademark to the Amazon brand registration system is very simple: log in to the brand registration website → click "Manage Intellectual Property" → select "Associated Trademarks" and complete the verification.

別讓商標「盲點」成為你跨境電商路上的絆腳石！提前規劃品牌保護策略，才能在全球市場中穩健發展，避免不必要的風險和損失。

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