Do you know why many Taiwanese cross-border sellers are experiencing a brand crisis in the European and Japanese markets? The answer lies in the trademark "blind spot"! Many sellers mistakenly think that after registering their trademarks in the U.S. and completing the Amazon brand registration, they can directly authorize their stores in Europe or Japan and everything will be fine, which is an extremely dangerous misunderstanding!
The truth is: although cross-site authorization does allow you to use branding tools such as Vine and A+ on multiple sites, without local trademarks, your brand is at risk of being registered or infringed upon at any time. What's most eye-opening is that in the event of an infringement dispute, not only will you not be able to fight back effectively without a local trademark, but you may also be forced to take your product off the shelves, which will cost you everything you invested in the first place!
Amazon.com strongly recommends all cross-border brand owners to register their local trademarks in the target sales countries as soon as possible to fully protect their brand rights. Next, we will analyze the key information on trademark registration in EU, UK and Japan for Taiwan e-commerce entrepreneurs:
Summary of EU Trademark Registration
- One registration covers 27 EU member states.
- The application process follows the "first come, first served" principle and takes about 4-8 months.
- Dissenting period of 3 months, EUIPO only examines absolute reasons
- Chinese trademarks are recommended to be filed in a combination of English and Chinese, as Chinese alone may be perceived as a graphic.
- Registration is valid for 10 years and may be revoked after 5 years of non-use.
[Notice of UK Trademark Registration].
- The UK has left the European Union and you need to apply for a UK trademark alone.
- Shorter application period, usually 3-4 months
- Dissenting period of only 2 months, extendable to 3 months
- Provide a fast objection procedure to shorten the trial time dramatically.
- Trademarks are also valid for 10 years
Key to Japanese Trademark Registration
- Special emphasis is placed on the pronunciation of trademarks, and proximity judgments are mainly based on pronunciation.
- Application period: 8-10 months
- Cross-searching between commodity classes and wholesale and retail classes.
- The registration can be revoked by any person after 3 years of non-use.
- Acceptance of coexistence agreements begins in April 2024
Adding a new trademark to the Amazon brand registration system is very simple: log in to the brand registration website → click "Manage Intellectual Property" → select "Associated Trademarks" and complete the verification.
Don't let trademark "blind spots" ruin your cross-border e-commerce business! Plan your brand protection strategy early so that you can thrive in the global marketplace.
Want to be the first to get the latest information? Click the link to join Green Circle LINE friends:https://line.me/ti/p/g2Vc38nLnR
Contact us today for professional assistance:
Green Circle LINE official account: @greenoo
Dedicated customer service manager LINE contact:https://line.me/ti/p/g2Vc38nLnR
# Cross-border E-commerce # Amazon Global Store # Trademark Registration # Brand Protection # EU Trademarks # UK Trademarks # Japan Trademarks # Taiwan Sellers # Cross-border Entrepreneurs # E-commerce Platforms
EN 
ZH_TW 
ZH