It's finally here! This guide will solve all the confusion about registering your brand on Amazon. As a Taiwanese manufacturer or cross-border e-commerce seller, brand registration is a crucial step for your success on Amazon.
Three sentences summarize the core of brand registration:
- Prepare all trademarks and product documentation.
- Follow the official process to submit your application step by step
- Avoid common pitfalls to ensure you pass the audit in one go!
Specifically, you need to prepare these 5 key documents:
- Trademark Serial Number and Trademark Return Receipt
- Two product/packaging images, one with the logo clearly displayed and one must have your hand in the mirror.
- Logo Design Drawing Trademark Application: High Quality Logo Images
Compared to other platforms, Amazon has more stringent requirements for documentation. The biggest problem is that many sellers ignore these two key documents:
4. Signed PDF file of the Brand-Manufacturer Agreement
5. Purchase order Invoice to PDF file
Hardly any new seller can prepare all these materials at once! For this reason we have provided a downloadable template:
- Brand and Manufacturer Agreement
- Purchase OrderInvoice
The registration process is actually very simple, but it's the details that make the difference:
- Enterhttps://brandregistry.amazon.com/ (login information using seller center account)
- Path: Click "Management" → "Register Brand" → "Register Your Brand".
- Enter the brand name and serial number and click "Verify".
Do you know what kind of brand names are easily rejected? The brand name entered must match the USPTO record exactly, in both case and case! This can be found in thehttps://tsdr.uspto.gov/檢查.
When uploading a logo, the logo must match the official registration. Product images must show the logo clearly and must not be photoshopped.
In the Account Information step, select "Seller" and the marketplace to submit your trademarks to, and select only one category. The last three columns are not required and should be left blank.
Final Manufacturing and Distribution Message: Upload the Brand and Manufacturer Agreement, Invoice, select "No" to not provide the Distribution License Authorization Message, and submit!
If done correctly, you will receive a success email within a few days. Sometimes it is necessary to request a verification code from your attorney and receive a congratulations email within 24 hours of submission!
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# Amazon Seller # Brand Registration # Cross-border E-commerce # Taiwan Manufacturer # Global Sales # Brand Protection # E-commerce Entrepreneurship # Amazon Global Store Opening
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