It's amazing how many hidden traps there are in the seemingly simple process of Amazon brand registration! As a cross-border seller in Taiwan, are you also struggling with brand registration? This article will provide step-by-step instructions on how to properly register your brand into the Amazon brand registration system, unlocking brand protection and various advantages.
The first time you register a trademark to an Amazon account, you need to prepare these 5 key documents:
- Trademark Serial Number and Trademark Return Receipt
- Two product/packaging images, one with the logo clearly displayed and one must have your hand in the mirror.
- Logo Design Drawing Trademark Application: High Quality Logo Images
The effect is quite bright, there are two other documents that 90% sellers are ignored:
4. Signed PDF file of the Brand-Manufacturer Agreement
5. Purchase order Invoice to PDF file
To help you get started, we have provided sample documents for direct download:
- Brand and Manufacturer Agreement
- Purchase OrderInvoice
Now onto the actual registration process, which is easier than you think:
- Enterhttps://brandregistry.amazon.com/
- Using the login information for a registered Amazon Seller Central account
- Click "Management" → "Register Brand" → "Register Your Brand".
Here's a key point for you: brand name input is very sensitive! If approved, it will maintain the case format you entered. Please double-check that it matches the USPTO record, which can be found athttps://tsdr.uspto.gov/檢查.
When uploading a logo, the logo must be exactly the same as the official registration. Product images must show the logo clearly and must not be photoshopped - this is something that many people overlook!
In the Account Information step:
- Select the "Seller" and the marketplace where you are submitting your trademarks.
- Select only one category
- The last three columns are not required and are not recommended to be filled in.
The final step is to manufacture and distribute the messages:
- Upload Brand and Manufacturer Agreements
- Upload Invoices
- Select "No" (Distribution and License Information is not available)
- Click to Submit
If done correctly, you will receive a congratulatory email from Amazon within a few days. Sometimes Amazon sends a verification code to your attorney, which you will need to request and submit to your attorney to be notified of your success within 24 hours!
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# Amazon Brand Registration # Cross-border E-commerce # Taiwan Sellers # Brand Protection # North America # Europe # Cross-border Entrepreneurship # E-commerce Platforms
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