Do you know why some Taiwanese cross-border sellers succeed quickly on Amazon while others lose out? The key lies in the comprehensive assessment before opening a store! This article will help you to assess what you need to do before you open a store on Amazon, and identify the most suitable consumer markets for your products, so that you can get a firm footing when you take the first step in cross-border e-commerce.
The costs and influences of cross-border e-commerce are more complex than you might think. From logistics to reverse logistics, warehousing costs to promotional budgets, these are all critical factors in developing a pricing strategy for your products. What's more, selling abroad requires familiarizing yourself with the laws and regulations of the country you're selling to, to make sure you can sell your products without getting stuck.
So, how do you evaluate your target selling points? Here is a systematic analysis method that can help you determine in which markets your products have better sales potential. After listening to this method, you will understand why many people are wrong in choosing the market in the first place!
Step 1: Determine the Country of Sale
Amazon now has 15 countries open for sales, so you can do cross-border multinational e-commerce with just one account. When choosing the right country, you need to consider:
- Retail Size and Growth in Consumer Countries
- E-commerce sales as a percentage of total retail sales
- E-commerce Penetration Rate and Growth Rate
- Location and Shipping Costs
- Composition of the population
- Impact of Cultural Differences
What I am going to say may change your perception. According to the latest data, North America Station, as the first station for newcomers to go overseas, can easily expand the business opportunities in the United States, Canada and Mexico; Europe Station opens up the market of 9 countries in one stop; Japan Station, because of its closest proximity to Taiwan, has the inherent advantages of fast logistics and flexible operation; Singapore Station has 8-minute fast customs clearance and a high proportion of Chinese, with a more advantageous style of product selection.
Step 2: Analyze Merchandising Performance
After selecting the target country, you need to conduct a SWOT analysis for your product to find the market entry point. This analysis will help you to objectively assess the competitiveness of your product in the target market.
Step 3: Inventory the Cost Structure
Profitability is at the core of an e-commerce operator's concerns, and you must have a complete cost structure in order to make a reasonable pricing strategy. In addition to product production costs, cross-border e-commerce merchants also need to pay higher logistics costs than in China, and the discount rate of the transportation process should also be taken into account. Amazon provides cost counseling and a cost calculator to help you estimate the gross profit margin of your products.
Step 4: Understanding Consumer Country Regulations and Policies
This is one of the most overlooked but crucial steps! When engaging in cross-border e-commerce, you must understand the local regulatory requirements, product certification procedures, and the import/export certification process. Different countries have different certification requirements for imported goods, such as ISO (International), CE (Europe), FDA (USA), PSE (Japan), etc. These certification marks correspond to different product types and safety standards.
Step 5: Evaluation is complete and ready to be shelved!
After completing the above assessment, congratulations you are ready to start selling on Amazon! All you need to do next is to register your account, put your products on the shelves, and ship them to start your cross-border e-commerce journey. Amazon has prepared a wealth of teaching resources for Taiwan sellers, including the 2024 New Seller Starter Kit, Seller University, and free live courses to help you quickly master cross-border e-commerce skills.
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# Cross-border E-commerce Assessment #Amazons open a storeGuide # Brand Operators # Cross-border Exporters # Global Sales # Taiwan Manufacturers # Cross-border Logistics # Compliance Policies # 2025 E-commerce Trends # Product Certification
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