In three sentences, we have solved the problem of evaluating the opening of an Amazon store! First, choose the right country to sell in; second, analyze the market potential of the product; third, calculate the cost structure and understand the regulations. Whether you are familiar with the domestic e-commerce business and want to expand overseas, or are eager to start an e-commerce business from scratch, Amazon has become the preferred platform for more and more Taiwanese cross-border sellers. This article will help you conduct a comprehensive assessment before opening a store, find out the most suitable consumer market for your products, and successfully take the first step in cross-border e-commerce.
Cross-border e-commerce has a wide range of costs and influences to consider, including logistics, reverse logistics, warehousing costs, and marketing budgets, all of which have a direct impact on your pricing strategy. In addition, you need to familiarize yourself with the laws and regulations of the country you are selling to, to ensure that your merchandise can be successfully cleared through customs and sold.
So, how do you evaluate a target sales location? There are many factors affecting sales performance, including economic level, social environment, technology and regulations. The secret, which may only be known to the top cross-border brand owners of 1%, is to do the evaluation from two blocks: one is the external consumer market, and the other is the internal product analysis.
Step 1: Determine the Country of Sale
Amazon now has 15 countries open for sales, so you can do cross-border multinational e-commerce with just one account. When choosing the right country, you need to consider:
- Retail Size and Growth in Consumer Countries
- E-commerce sales as a percentage of total retail sales and growth rate
- E-commerce Penetration Rate and Growth Trend
More surprisingly, the epidemic has revolutionized consumer shopping habits, with e-commerce penetration increasing by 17-22% in every region of the world! In addition, you need to consider the impact of location and shipping costs, demographics, and cultural differences.
I'll tell you the truth, Amazon stations have their own characteristics: North America station is the first choice of novice seafarers, one-stop coverage of the United States, Canada, Mexico, three markets; European station once opened nine countries; Japan station is the closest to Taiwan, the logistics advantage is obvious; Singapore station has 8 minutes of rapid customs clearance and the advantage of a high proportion of Chinese.
Step 2: Analyze Merchandising Performance
After selecting the target country, the second step is to evaluate the feasibility of selling your product. You need to conduct a SWOT analysis for your product to find the market entry point and understand the strengths, weaknesses, opportunities and threats of your product in the target market.
Step 3: Inventory the Cost Structure
Profitability is at the core of a cross-border exporter's concerns, and you need to set out a complete cost structure in order to develop a reasonable pricing strategy. In addition to product production costs, cross-border e-merchants also need to pay higher logistics costs than in China, and the discount rate of the transportation process should also be taken into consideration. Amazon provides professional cost counseling and cost calculators to help you estimate the gross profit margin of your products.
Step 4: Understanding Consumer Country Regulations and Policies
This is an important aspect that many novice shopkeepers tend to overlook! When engaging in cross-border e-commerce, you must understand the local regulatory requirements, product certification procedures, and the import and export certification process. Different countries have different certification requirements for imported goods, such as ISO (international), CE (Europe), FDA (U.S.), PSE (Japan), etc. These certifications correspond to different product types and safety standards.
Step 5: Evaluation is complete and ready to be shelved!
After completing the above assessment, congratulations you are ready to start selling on Amazon! All you need to do next is to register your account, put your products on the shelves, and ship them to start your cross-border e-commerce journey. Amazon has prepared a wealth of teaching resources for Taiwan sellers, including the 2024 New Seller Starter Kit, Seller University, and free live courses to help you quickly master cross-border e-commerce skills.
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# Amazon Global Store # Cross-border E-commerce # Product Evaluation # Taiwan Sellers # International E-commerce # Brand Protection # North America # Europe # Japan # eCommerce Trends 2025
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