You would never have guessed that there is such a scientific way to select products on Amazon! A quarter of the year 2025 has already passed, and cross-border e-commerce sellers who are still worried about product selection should pay attention to it! As a representative of new sellers, Xiao Ai, after countless times of trial and error and summing up, finally organized the "selection process six-step method", so that you can easily aim at the explosive models, stunning everyone!
Step One: Segmentation and identification of market demand
Recently, I moved to a new house, which made me think that bathroom storage might be a good opportunity for me to pick up some products. But here's the kicker: Bathroom storage is not a sub-category, but includes towel storage, cosmetic storage, and many other sub-categories. Did you know? The real masters start with the subcategories!
Step 2: Utilizing Business Opportunity Detectors to Uncover Potential Categories
The Amazon Seller Platform's "Business Opportunity Finder" is the official product selection tool! It is centered on niche market search terms and can help Taiwanese sellers tap into unmet overseas consumer demand. When selecting, pay special attention to categories with high sales potential scores and high search volume. What's more, through the "Insight" function of the Business Opportunity Explorer, you can also understand the competition of the product. If the share of clicks of the top five brands exceeds 80%, it means that the branded sellers have already occupied the head, so newbies shouldn't try it easily.
Step 3: Lock in core keywords to ensure relevancy
This step is amazingly important! Sellers can use the brand analytics ABA tool on the seller's platform to find the most common search terms used by consumers. For example, Ai typed in "toilet" and found that the term "over the toilet storage" ranked high in search frequency and was related to storage shelves. The higher the ranking, the bigger the market will be.
Step 4: Verify keyword relevance on the frontend
The next step is one that many Amazon sellers tend to overlook! Search for "over the toilet storage" on the front page and make sure that more than three-quarters of the products displayed on the first page of the search results are similar to the target product, so that you can be sure of the accuracy of the keyword. This may seem like a simple step, but it can prevent a lot of detours in your marketing!
Step 5: Collect competitor data and look only at the first three pages.
What really helps you realize accurate product selection is data analysis! Simply collect the first three pages of natural bit data under the core term, including 13 key indicators such as title, major category BSR, minor category BSR, and current selling price. The method can be manually copy and paste or use third-party assistive software. Note that not all natural bits need to be collected, and products with different usage contexts should be excluded.
Step 6: Analyze data for market opportunities
What makes people fall through the glasses is that by analyzing the total demand, average demand, self-service share, new product share, brand share and price range, you can clearly see the real situation of the market! For example, in the case analyzed by Ai, Home&Kitchen category ranked 838, which means the market space is good; the self-supporting share is only 33.52%, which is very friendly to new sellers; but the new product share is only 7.84%, which means that there is a certain requirement for the operation ability.
This six-step selection method is not only scientific and efficient, but also a secret weapon for Taiwanese cross-border sellers to enter the international market. Do not blindly select products, follow this method, you can also find the next hit!
Want to get more tips and latest deals from Amazon? Scan the green circle and join our LINE friends:https://line.me/ti/p/g2Vc38nLnR
# Amazon Selection Tips # Cross-border E-commerce # Explosive Products # Data Analysis # Taiwan Sellers # Amazon Global Store # E-commerce Entrepreneurs # Cross-border Going Overseas
EN 
ZH_TW 
ZH