The year 2025 has already begun, are you still troubled by the Amazon product selection? As a representative of new sellers, Xiao Ai, after countless trial and error and conclusion, finally organized the "selection process six-step method", so that you can also easily find explosive models, rolling in money! This method is not only easy to understand, but also a battle-tested cross-border e-commerce product selection tips!
Step 1: Precise Positioning and Category Segmentation
You often choose the wrong category, you must learn to subcategorize! Many Taiwanese sellers choose too broad a category at the beginning, such as "Bathroom Storage". However, this is not a sub-category, but includes many sub-categories such as towel storage, cosmetic storage, etc. To be successful, you must first find one of the high market demand. In order to be successful, we must first find a subcategory with high market demand. This step seems simple, but it is the key that 80% new sellers tend to ignore!
Step 2: Unlocking Potential with the Help of a Business Opportunity Probe
Amazon's official selection tool, Opportunity Finder, is a powerful assistant for cross-border exporters! It is centered on niche market search terms and can help sellers tap into unmet overseas consumer demand. When choosing, pay special attention to categories with high sales potential scores and high search volume. For example, as a small seller, Ai is more interested in categories with higher unit prices. In addition, through the "Insight" function of the Business Opportunity Detector, you can also understand the competition of the product, if the share of the top five brand clicks is more than 80%, it means that the brand seller has already occupied the head, so newbies should not try it easily.
Step 3: Accurately target core keywords
This step is more important than you might think! Sellers can use the brand analytics ABA tool on the seller's platform to find the most common search terms used by consumers. For example, after searching for "toilet", Ai found that the term "over the toilet storage" ranked high in search frequency and was related to storage shelves. You can even select keywords based on the SFR index, the higher the SFR, the higher the search frequency and the bigger the market space.
Step 4: Verify keywords in the front office
This is a simple step, but one that Amazon sellers often overlook! Once you're in the front office, search for "over the toilet storage" and make sure the search results match your target product. If more than three-quarters of the products displayed on the first page of the search results are similar to the target product, then the keyword is accurate; otherwise, you need to readjust. This step will help you avoid a lot of hassle and really help you to realize accurate product selection!
Step 5: Systematic Collection of Competition Data
I really don't know why many Taiwan cross-border sellers ignore this step! Ai suggests to collect only the first three pages of natural data under the core terms, including 13 key indicators such as title, major BSR, minor BSR, and current price. This can be done by copying and pasting manually or using third-party software. However, it is important to note that not all natural bits need to be collected, and products with different usage contexts should be excluded. The accuracy of this step directly affects the success of your selection!
Step 6: Analyze the data in depth to grasp market opportunities
The most eye-opening thing is that through systematic analysis, you can clearly see the whole picture of the market! From total demand, average demand, self-owned share, new product share, brand share to price range, every indicator reveals the real information of the market. For example, in the case analyzed by Ai, Home&Kitchen category ranked 838, indicating a good market space; self-owned share is only 33.52%, which is very friendly to novice sellers; but new product share is only 7.84%, which indicates that there is a certain requirement for operation ability. Price range analysis shows that the sales of products around $22-24, $23-80, $36-38 and $120 are higher, which are potential price band choices.
Remember, as a new seller, you also need to pay special attention to profit margins. If margins are too thin or there is a clear monopoly in the product selection area, it may not be worth it to enter. Master the six-step selection method, you can also find their own pop-ups in the Amazon platform!
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# Amazon Product Selection # Cross-border E-commerce # Explosive Products # Data Analysis # Taiwan Sellers # Amazon Global Store # Product Selection Tips # E-commerce Entrepreneurship
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