You would never have thought that Amazon product selection can be so scientific! 2025 has arrived, it's time to seriously plan your product layout. As a representative of novice sellers, Xiao Ai, after countless times of actual combat and conclusion, finally organized the "six-step selection process", so that you can easily find the explosive models in the cross-border e-commerce battlefield to stand out!
Step 1: Finding the market gap with precise category segmentation
Do you know why 90%'s cross-border brand owners chose the wrong direction in the beginning? Take "Bathroom Storage" as an example, this is not a sub-category, but includes many sub-categories such as towel storage, cosmetics storage, etc. To succeed on Amazon, you must first find one of the categories with high market demand. In order to be successful on Amazon, you must first find a subcategory that has a high demand in the market. This step is basic, but it is the key to your success!
Step 2: Utilize the Opportunity Finder to discover market potential
This tool is really powerful! Amazon's official product selection tool, Opportunity Finder, is a must-have weapon for cross-border e-commerce sellers. It is centered on niche market search terms and can help sellers tap into unmet overseas consumer demand. When choosing, pay special attention to those categories with high sales potential scores and high search volume. For example, as a small seller, Ai is more interested in categories with higher unit prices. Not all categories are suitable for newbies. Through the "Insight" function of the Business Opportunity Detector, you can determine the competition in the market. If the share of clicks and shares of the top 5 brands exceeds 80%, it means that the branded sellers have already dominated the market, and newbies should avoid this kind of market.
Step 3: Precisely target core keywords to increase exposure opportunities
This step may turn your perception upside down! Brand backup sellers can use the brand analysis ABA tool on the seller platform to find the most commonly used search terms by consumers. For example, after searching for "toilet", Ai found that the term "over the toilet storage" has a higher search frequency ranking and is related to storage racks. Be sure to optimize keywords with higher SFRs, which are the most commonly searched terms by consumers, and the higher the ranking, the bigger the market. This is a step that many Amazon Global Store sellers tend to overlook, but it can dramatically increase your product's exposure!
Step 4: Front-end validation to ensure keyword accuracy
What's more, this step will save you a lot of detours! Once you're in the front office, search for "over the toilet storage" and make sure the search results match the target product. If more than three-quarters of the displays on the first page of the search results are similar to the target product, then the keyword is accurate; otherwise, you'll need to readjust. It's a simple step, but it's one that will help you ensure the accuracy of your subsequent marketing efforts and prevent wasted resources!
Step 5: Systematically collect competitor data to grasp the market dynamics.
The biggest problem is that many people don't know how to collect data correctly! Ai suggests to collect only the first three pages of natural data under the core words, including 13 key indicators such as title, major BSR, minor BSR, current price, and so on. This can be done by copying and pasting manually or by using third-party assistive software. However, it is important to note that not all natural bits need to be collected, and to exclude those products with different usage contexts. This step will give you a comprehensive understanding of your competitors' situation and lay a solid foundation for subsequent analysis!
Step 6: In-depth analysis of data to accurately grasp market opportunities
Really don't choose products blindly anymore! By systematically analyzing the total demand, average demand, self-owned share, new product share, brand share and price range, you can clearly see the real situation of the market. For example, in the case analyzed by Ai, Home&Kitchen category ranked 838, indicating a good market space; self-supporting share is only 33.52%, which is very friendly to novice sellers; however, the share of new products is only 7.84%, which indicates that there is a certain requirement for the operation ability. Price range analysis shows that the sales of products around $22-24, $23-80, $36-38 and $120 are higher, which are potential price band choices.
As a novice Taiwanese seller, you should also pay special attention to profit margins. If margins are too thin or there is a clear monopoly in the product selection area, a hasty entry may not pay off. Master the six-step selection method, you can also find their own pop-ups in the Amazon platform!
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# Amazon Selection Methods # Cross-border E-commerce # Taiwan Sellers # Data Analysis # Market Insight # Amazon Global Store # Selection Tips # E-commerce Entrepreneurship
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