I didn't think Amazon product selection could be so systematized! The year 2025 has already begun, and it's time to plan your product layout. As a representative of novice sellers, Xiao Ai, after a lot of practical combat and conclusion, organized the "six-step selection process", so that you can easily find the explosive models, in the cross-border e-commerce fierce competition to stand out!
Step 1: Accurately categorize your products to avoid product selection mistakes.
Any seller who fails to select a product is taking the wrong first step! Take "Bathroom Storage" as an example, this is not a sub-category, but includes many sub-categories such as towel storage, cosmetics storage, etc. To succeed on Amazon, you must first find one of the categories with high market demand. In order to succeed in the Amazon marketplace, you must first find a subcategory that has a high market demand. This step, though basic, is the key to your success! Cross-border e-commerce sellers must learn to find precise sub-categories within a larger category in order to avoid fierce competition.
Step 2: Utilize Business Opportunity Detector to explore unsaturated markets
Amazon's official selection tool, Opportunity Finder, is a secret weapon for cross-border entrepreneurs! It is centered on niche market search terms and can help sellers tap into unmet overseas consumer demand. For example, Ai pays special attention to categories with high sales potential scores and high search volume. As a small seller, she favors categories with higher unit prices. I wonder how many Taiwanese sellers are not utilizing this powerful tool! The "Insight" feature of Business Opportunity Detector can also help you determine the competition in the market. If the share of clicks on the top five brands exceeds 80%, it means that the market has been occupied by branded sellers, and newcomers should be cautious in entering the market.
Step 3: Precisely target core keywords to increase exposure opportunities
What I'm about to say may change your mind! Brand backup sellers can use the brand analysis ABA tool on the seller platform to find the most commonly used search terms by consumers. For example, after searching for "toilet", I found that the term "over the toilet storage" has a higher search frequency ranking and is related to storage racks. Be sure to optimize keywords with higher SFRs, as these are the most commonly searched terms by consumers, and the higher the ranking, the larger the market. This is a step that many Amazon Global Store sellers tend to overlook, but it can dramatically increase your product's exposure!
Step 4: Front-end validation to ensure keyword accuracy
Do you know why many sellers' advertisements are ineffective? It's because they skip this step! Once you're in the front office, search for "over the toilet storage" and make sure the search results match the target product. If more than three-quarters of the products displayed on the first page of the search results are similar to the target product, then the keyword is accurate; otherwise, you need to readjust. It's a simple step, but it's one that will help you ensure that your subsequent marketing is accurate and not a waste of resources! International e-commerce operators know that accurate keywords are half the battle.
Step 5: Systematically collect competitor data to grasp the market dynamics.
The biggest problem is that many people don't know how to collect data correctly! Ai suggests to collect only the first three pages of natural data under the core words, including 13 key indicators such as title, major BSR, minor BSR, current price, and so on. This can be done by copying and pasting manually or by using third-party assistive software. However, it is important to note that not all natural bits need to be collected, and to exclude those products with different usage contexts. This step will give you a comprehensive understanding of your competitors' situation and lay a solid foundation for subsequent analysis!
Step 6: In-depth analysis of data to accurately grasp market opportunities
This is outrageous! It's amazing how many sellers overlook this crucial step! By systematically analyzing the total demand, average demand, self-owned share, new product share, brand share and price range, you can clearly see the real situation of the market. For example, in the case analyzed by Ai, Home&Kitchen category ranked 838, indicating a good market space; self-supporting share is only 33.52%, which is very friendly to new sellers; but the share of new products is only 7.84%, which indicates that there are certain requirements for the operation ability. Price range analysis shows that the sales of products around $22-24, $23-80, $36-38 and $120 are higher, which are potential price band choices.
As a new seller, you should also pay special attention to profit margins. If the profit margin is too thin or there is obvious monopoly in the product selection area, it may not be worthwhile to enter. Master the six-step selection method, you can also find their own pop-ups in the Amazon platform!
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# Amazon Product Selection # Cross-border E-commerce # Taiwan Sellers # Data Analysis # Product Research # Amazon Global Store # E-commerce Entrepreneurship # Market Insight
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