80% Taiwanese cross-border seller made a mistake in the step of product compliance! If you want to open a store on Amazon and start cross-border sales, product compliance is a key aspect that should never be overlooked. We've already discussed a series of product evaluations before opening a store, including basic steps such as product selection and profit calculation, but now let's dive deeper into how to ensure product safety in order to meet the compliance requirements of major selling countries.
For cross-border e-commerce sellers, product safety is not only a legal requirement, but also a basic prerequisite for protecting consumer rights. Different sites will formulate strict auditing standards for different categories according to the laws and regulations of the destination country, and ensure product safety through both laws and regulations and technical guarantee.
Most surprisingly, many novice store owners have a poor understanding of the definition of "product safety": it refers to conditions that do not cause death, injury, or occupational disease, and do not result in equipment damage, property loss, or environmental hazards. In short, a safe product must be free from unacceptable risks and eliminate factors that could lead to injury or loss.
In accordance with the policies and standards of different countries, Amazon requires products to pass safety audits and obtain certificates and reports before they can be placed on the shelves. This process may seem tedious, but it is crucial to the long-term development of the brand.
What I'm about to tell you may change your mind. The three major stations, namely the US station, the European station and the Japanese station, have different compliance requirements! The US station mainly needs to pay attention to CPSC, FCC, FDA and other certificates; the European station needs CE, ROHS, WEEE and other certificates; the Japanese station needs to pay attention to PSE, ST and other certificates.
For example, in the U.S., if you sell children's products, you must obtain CPC certification; selling electrical products, you need FCC certification; and food, medical products need FDA certification. Each certification has its own specific scope of application and application process. The U.S. also provides self-checking resources such as the Regulatory Robot and the CPSC Recall Database to help sellers understand product compliance requirements.
It is worth noting that the EU Market Regulation (EU) 2019/1020, which will come into force on July 16, 2021, requires that most goods bearing the CE Mark require an EU Responsible Person (RP) within the EU as a contact person for the compliance of the goods. It is illegal to sell CE-marked products in the EU without an EU responsible person.
For cross-border brand owners, Amazon has provided the CKP Compliance Reference Tool to help sellers understand multi-national compliance requirements in one stop. This tool has three major advantages: one-stop presentation of multiple types of compliance policies, no need to jump through registration to view the requirements of multiple countries, and easy to operate and can be used directly on the seller platform.
Looking for a suitable import/export compliance service provider? Amazon has cooperated with many third-party service providers in Taiwan to provide professional compliance services. You can find a suitable partner in Amazon's list of third-party service providers.
Want to start selling on Amazon? Sign up for an Amazon account now and you can run multiple sites under one account. Don't forget to get the 2022 New Seller Starter Kit to enjoy a wide range of benefits! Meanwhile, make good use of the official seller education resources to quickly master the necessary knowledge of cross-border e-commerce.
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# Amazon Global Store # Product Compliance # Cross-Border E-Commerce # Taiwan Sellers # Compliance Policies #CKP Tools # International E-Commerce
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