Taiwan cross-border exporters, are you confused by the terminology of ODM and OEM when looking for an OEM? This choice is not only about the production process, but also directly affects your brand development strategy and global competitiveness!
OEM (Original Equipment Manufacturer) provides "pure OEM" services. Just as Foxconn produces cell phone parts for Apple, OEMs are not involved in product development and design, and only produce according to the specifications provided by the customer. The advantage of this model is the high flexibility of customization, which is suitable for those brands that already have R&D and design teams.
An ODM (Original Design Manufacturer) is a full-service provider that "handles everything from design to production". For example, Samsung provides OLED panels for Apple, and Samsung is responsible for technology development and production supply. This model is particularly suitable for companies that want to focus on brand marketing and sales.
The biggest problem is that many brands only consider cost when choosing the OEM model, but ignore the long-term development needs! In fact, there are no absolute advantages or disadvantages between these two modes, the key lies in evaluating your own resources and product requirements. The OEM process usually consists of six key steps: confirming requirements, sampling and testing, confirming the final version, deciding on packaging, mass production, and shipping.
Did you know? In the face of increasingly fierce market competition, simply lowering prices is no longer a long-term solution. More and more OEM/ODM manufacturers are enhancing their competitiveness through brand transformation! The "Smart in Taiwan Branding Global Program" launched by the Amazon Global Storefront platform has successfully helped more than 100 Taiwanese companies establish their brands, open up the global market, and avoid the vicious cycle of price wars.
Want to learn how to transform from an OEM to a global brand? Join our Green Circle LINE friends now and get exclusive guidance:https://line.me/ti/p/g2Vc38nLnR
# Cross-border E-commerce # Amazon Global Store #ODM OEM #OEM Manufacturing # Taiwan Manufacturer # Brand Transformation # Cross-border Exporter # International Brands
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