Three sentences completely solve the Amazon store opening confusion! Prepared, clear process, complete information. 2025 Amazon new sellers in the hot in progress, if you are still confused about the pre-store preparation, this guide will be your savior!
We will analyze five aspects of website selection, cost planning, data preparation, registration process to store opening preparation to help cross-border e-commerce sellers prepare for store opening efficiently. The most surprising thing is that you can open 14 major websites with only one set of data at $39.99 per month! Moreover, you can enjoy a time-limited monthly fee waiver for entering emerging markets such as Singapore and the Middle East!
Step 1: Identify the Amazon site to be launched
Confused about what website to start with? This may be the first problem faced by many cross-border entrepreneurs. Amazon has opened 17 overseas websites for Taiwan sellers, including popular markets such as North America, Europe, Japan, Australia, Singapore and the Middle East, each with their own special features that you can choose to sell!
✅ North American stationNorth America is the first choice for novice sellers to go overseas: covering 340 million online shoppers, with a huge scale and abundant business opportunities in various categories. North America website has perfect operation tools and solutions, which can significantly improve your operation efficiency.
✅ EuropeEurope's e-commerce revenue is expected to reach US$569.2 billion in 2025, with an online shopping population of over 500 million! Europe also launched an export program, so you do not need to register additional VAT, a SKU can be easily sold to Austria, Switzerland and other markets! This is almost a shortcut to open up the European market!
✅ Japan Station: As Asia's largest overseas website, Taiwan sellers have the advantages of geographic proximity, short logistics time, inventory pressure and so on. Japan station nearly 30 promotional activities throughout the year, the newbie out of the single more quickly! For sellers who want to quickly see the results, this is a good choice.
✅ Emerging WebsitesNew sites in Australia, Singapore and the Middle East have young populations and strong spending power, and with the supportive policies of the new sites, the profit margins are quite substantial, making them excellent breakthroughs for business expansion!
Step 2: Plan the estimated cost of opening a business
After identifying your target site, you need to have a comprehensive understanding of the cost components of setting up a business in order to optimize your sales profit margins:
✅ Professional Sales Program Monthly Service FeeYou can access 14 websites for only $39.99 per month! And now, if you join the 3 emerging blue ocean sites in Singapore and the Middle East, you can even enjoy a limited time free monthly subscription! It's definitely worth considering this price/performance ratio!
✅ Sales Commission: Different percentages of sales commission are charged for different categories, please check the specific rate after confirming the product.
✅ Logistics Fee: If you choose Amazon Logistics (FBA), the costs mainly include:
- Warehouse fee: charged monthly according to the actual space occupied by the merchandise
- Delivery charge: per piece according to the size and weight of the product
- Other fees: unplanned fees, according to specific circumstances
In addition, FBA offers a wide range of optional value-added services such as labeling, packing, and order removal.
✅ Other FeesIncludes advertising and promotion fee, refund handling fee, list fee, dedicated account manager fee, brand registration, etc. Consult your account manager for details.
The biggest problem is that many new sellers do not fully consider these costs, resulting in limited profit margins. It is recommended to do a detailed cost planning before opening a store to ensure that there is enough profit margin.
Step 3: Preparation of pre-registration materials
Before you start to register your account, you must have the following five essential information ready, otherwise you will not be able to complete the registration successfully:
✅ Scanned color copy of the company's business license: It must be issued from Taiwan, should be more than 45 days from the expiration date, and the company is in existence.
✅ Scanned color copy of legal representative's identity card: The name on the ID card must be the same as the name of the legal representative and the name of the registered account holder of the business license and within the validity period.
✅ Valid credit card for international payments: It is recommended to use VISA or Mastercard (VISA preferred) to ensure that the payment function is enabled in the currency of the country of sale and that you have a sufficient credit limit.
✅ Accurate and up-to-date contact informationContact person's e-mail address, telephone number (legal representative's telephone number is recommended); company's address, contact telephone number.
✅ Bank account for receiving payments: One of the following three options is available:
- Taiwan Bank Account: Receive Global Payments in Taiwan Dollars
- Hong Kong or overseas bank accounts: Receive payments in local currency
- Third Party Provider Deposit Accounts: Using an account provided by a payment service provider
Reminder: As it takes a long time to register a business license and brand registration, it is advisable to allow sufficient time for preparation of materials! The more prepared you are, the smoother the process will be.
Step 4: Registration Process and Qualification Audit
✅ Fill in the registration information correctly: The registration process is irreversible! Please have all materials ready before registering, otherwise you will get stuck at one of the intermediate steps and will not be able to continue. The registration process can be interrupted temporarily and then resumed with the correct e-mail address and password.
The information you need to fill out mainly includes: basic company information, legal representative information, credit card and charge account information, store product information, etc.
✅ Opening Qualification Audit Information: After completing the information, you will proceed to the qualification session, which may include:
- Identity verification: Provide color scanned copy of legal representative's identity card and company's business license
- Video Verification: Choose between "Instant Video Call" or "Scheduled Video Call".
- Address verification: Fill in the accurate actual business address of the company, will receive a verification code postcard
✅ Supplementary Information and Account Audit Information: Some sites require additional materials:
- North America Tax Audit: Supplemental Tax Information and Improvement of Bank Deposit Accounts
- KYC Audit in Europe: Preparation of company and personal documents, notarized documents, etc.
- Account Review: Preparing the appropriate documents to file a complaint based on specific circumstances
For example, the European station KYC audit, you need to prepare more materials, including the company business license scanning documents, legal representative identity documents, personal expenses bill and other documents, it is recommended to prepare in advance.
Step 5: Preparation after Registration
Congratulations! After completing the above four steps, you can choose to log in to the website you want to operate to create product information and start selling. However, you still need to prepare the product detail page (listing), logistics, and branding matters before officially launching your store:
✅ Upload products to improve your listing: Listings are the most intuitive way to display merchandise and are the central hub for Amazon traffic and conversion. Preparation includes:
- Confirmation of the need for approval of classifications and commodities
- Prepare compliant images for Main/Annex/A+.
- Prepare compliant copy for headlines/five-point descriptions/product descriptions, etc.
- Preparation of GTIN commodity codes (UPC/EAN/JAN, etc.)
✅ Arranging logistics for shipmentYou can choose "Seller sells, Amazon delivers" or "Seller sells, seller delivers". Using Amazon Logistics (FBA) allows Amazon to complete order sorting, packaging, delivery and customer service for you, greatly reducing your operational pressure.
✅ Registered Brands Build Image: Registered brands not only boost consumer confidence, but they also have access to brand protection tools like the Transparency program, which helps your ASINs say goodbye to fake followers, and brand analytics tools to pinpoint your positioning and develop a strategy.
Amazon is the place to be! The door to cross-border e-commerce is open for you, so act now and start your global sales journey!
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