Anyone who wants to open Amazon cross-border e-commerce sellers in Taiwan, to give you a trick: do not have to guess, do not have to worry about, master this costing guide will be able to accurately open the store!

From now on, let's unravel the mystery of Amazon's cross-border e-commerce costs! This is the core issue that every Taiwan cross-border seller must understand in depth before opening a store. In the global e-commerce platform competition, accurate understanding of the cost structure in order to develop a winning selection and pricing strategy.

Today I will analyze systematically for all e-commerce entrepreneurs.Amazons open a storeThe complete cost structure of your business. Using the North American station as an example, your business will face the following five major cost items:

1. Amazon North America Professional Sales Program: $39.99USD/month
2. Sales commission: fluctuates between 8%-15% according to different categories.
3. First-Haul Transportation (from Taiwan to Amazon US Warehouse) + US Import Duties and Taxes
4. Amazon Logistics (FBA) Fees
5. Product costs, target margins and other operating expenses such as advertising

Do you know that there are different commissions for different sites? There are also different commission rates for different categories, which you need to visit the official website of Amazon.com to find out more.

In the whole cost structure, site commission and sales commission are relatively fixed, while cross-border brand owners need to pay most attention to the three major variable costs: first-trip transportation, FBA fees and advertising.

There are four main modes of international logistics that you would never expect to find when it comes to first-haul transportation, and they vary greatly in terms of time and cost:

• International Express: Best Time but Highest Costs
• Air transportation: better time, higher cost
• Sea-Air Transportation: Time and cost in the middle of the pack
• Sea freight: slowest time but lowest cost

It's unbelievable! Many new sellers don't know how to choose the right transportation method for them. According to experience, goods within 200 kilograms can consider using courier or air freight; more than 3 cubic meters is recommended to use sea freight. The key is to combine your own sales plan and inventory management to make the best decision.

In terms of FBA fee, we have listed the basic fee standard for you, including storage and delivery fee. For more detailed information, you can inquire in the seller's backstage, if there is any update to the seller's platform announcement shall prevail.

Advertising investment is the biggest headache for many new sellers. I've noticed that many Amazon sellers are confused about their onsite advertising budget in the early stages of operation. In fact, we recommend:

1. Understand the competition in the product category first and set clear objectives
2. Determine whether you want to go for aggressive expansion or steady growth.
3. Initial use of automated advertising, regular analysis of reports
4. Converting high-performing keywords into manual ads
5. Continuously optimize advertising strategies and remove ineffective keywords

In addition to these three core costs, don't forget to consider returns and product damage rates, which are often overlooked but can significantly impact your bottom line!

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