For cross-border brand owners who often hesitate to start an e-commerce business, this article is definitely for you! According to eMarketer, global e-commerce retail sales will reach $25.052 trillion in 2021, proving that "e-commerce" has become an unstoppable trend in the global economy.
In this article, we will bring you a quick overview of the core concepts of e-commerce, from the basic definition to the business pipeline, the success of the heart, as well as the initial selection of products, to help you successfully join the e-commerce industry, to keep up with the global trend, and to open up unlimited business opportunities.
What is e-commerce? Why does it attract so many people to start their own business? Simply put, e-commerce is the abbreviation for electronic commerce, which is an activity carried out through electronic transactions on the Internet. Unlike traditional brick-and-mortar stores, e-commerce drastically reduces the limitations of distance and space by making services available electronically. I have noticed that with the maturity of online transaction technology and related regulations, e-commerce platforms have now become the main shopping channel for most consumers, and the business opportunities they bring continue to attract entrepreneurs.
Compared with traditional operations, e-commerce has the following 4 major advantages:
- Unrestricted by geography and time: In the online world, consumers around the globe can place orders 24 hours a day, breaking the time and space constraints of physical storefronts.
- Reduced operating costs: E-commerce can significantly reduce operating costs by saving on expenses such as store rent, storage fees and store personnel.
- Global market development: E-commerce can expand the customer base from the peripheral region to all parts of the world, and the cross-border threshold is lower than expected.
- Optimize sales with data: Through the e-commerce backend, sales data can be accurately recorded to optimize the sales model and increase the conversion rate.
Want to become an e-commerce seller? Learn about these 3 major business channels first:
- Self-operated website: from website setup to maintenance, all by yourself, the highest flexibility but also the highest cost.
- Commissioned Website: Purchase vendor services to create a branded website and have the vendor assist in managing it.
- Third-party e-commerce platforms: Save the effort and cost of building an official website, and sell goods directly on the shelves, such as the Amazon Global Store.
Successful e-commerce operators have mastered these 4 key techniques to maintain a steady stream of customers:
- Increase exposure: In the early stages of business, you should find ways to get your products seen by more people. If you have your own official website, you can promote it through advertisements and search engine optimization; on third-party platforms, you can take photos of your products and write attractive copy to increase the visibility of your products.
- Increase conversion rate: It is quite obvious that providing consumers with a smooth purchase process can significantly increase the conversion rate. On your own website, make sure the UI/UX design is friendly; on third-party platforms, describe the product with appealing terms that will trigger the desire to buy.
- Enhancement of customer unit price: If you want to run a business for a long time, you have to make sure that the profit of your products is enough to support your operation. Promotional programs such as free shipping and buy 3 get 1 free can be used to increase the unit price.
- CRM management: According to Plato's Law, 80% sales come from 20% customers. We have done a good job in customer relationship management and cultivated loyal customers through good after-sales service and regular promotion of new product information.
3 Key Tips for E-commerce Selection to Help You Stand Out from the Competition:
- Choosing products that interest you: Selling products related to your specialty or interest will enable you to better understand the characteristics of the product and the needs of consumers.
- Small quantities and small samples for accurate quality control: Focusing on specific product categories in the early stages helps build brand image and reduces stocking costs.
- Considering the trend of the times: Keeping abreast of market trends and selecting products that are in line with them to ensure that they are accepted by the general public.
If you want to join the e-commerce industry and take advantage of the global business opportunities, Amazon Amazon Global Store can help you! With hundreds of millions of active users and a presence in 20 countries, we are one of the most popular e-commerce companies in the world.Cross-border e-commerce platformsAmazon has opened 14 overseas sites and more than 400 operation centers to Taiwan sellers. Amazon has opened 14 overseas sites and over 400 operation centers to Taiwanese sellers, and provides a wealth of free e-commerce teaching resources to help you take your first steps in e-commerce!
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# Cross-border E-commerce # Amazon Global Store # Cross-border Brands # E-commerce Entrepreneurs # Global E-commerce Platform # Smart Home # Cross-border Logistics # Digital Marketing
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