Do you know what kind of Taiwanese sellers can stand out in the global e-commerce market? According to eMarketer's latest survey in 2022, global e-commerce sales have exceeded US$5 trillion, accounting for more than 20% of the total retail sales! This huge market is waiting for prepared Taiwanese cross-border entrepreneurs to join!
Want to quickly seize this wave of cross-border e-commerce business opportunities, but don't know where to start? In this article, we will bring you an in-depth understanding of the core concepts of cross-border e-commerce, share the most effective cross-border logistics model and e-commerce selection skills to help you take the first step of cross-border e-commerce smoothly.
Cross-border e-commerce refers to "a business model where buyers and sellers from different countries conduct transactions through an e-commerce platform". Compared with traditional cross-border trade, cross-border e-commerce eliminates the middleman link and allows both parties to display, negotiate, trade and arrange logistics and distribution directly on the platform, which not only reduces costs but also significantly improves efficiency.
Don't be mistaken that cross-border e-commerce requires a rich background in e-commerce or overseas locations! With the maturity of the e-commerce ecosystem, as long as you set up a good e-commerce website, handle the logistics properly, and make good use of the Amazon FBA shipping system, you can start your cross-border business smoothly even without an overseas warehouse.
There are only 3 key things you need to do to successfully enter the global market:
- Selected Target Countries
- Choosing the right cross-border e-commerce channel
- Use e-commerce selection strategy to find niche products
When choosing a target country, it is advisable to draw on your own experience. If you have lived in a particular country or have an in-depth understanding of the culture, this will help you to more accurately capitalize on local business opportunities and reduce the operational risks associated with cultural differences.
Almost no successful cross-border seller starts with multiple markets at the same time. The right approach is to focus on one market first and then expand gradually after gaining a firm foothold!
In cross-border logistics, the most headache is the complex shipping process, generally speaking, need to go through six major steps: shipping, export customs clearance, cargo transportation, import customs clearance, warehousing and final distribution.
For this, you have two main choices:
- FBM Shipment: Handles all logistics processes in-house.
- FBA shipment: entrust Amazon to handle storage, packaging and delivery
For Taiwanese e-commerce entrepreneurs, the advantages of FBA shipping are unparalleled:
- Enjoy "Next Day Delivery" service to enhance customers' shopping experience
- Get a Prime Mark for increased platform exposure!
- 24/7 professional customer service support to solve time difference and language barriers
What's even cooler is that Amazon also offers a "New Product Logistics Program" where eligible new products can receive 5% sales rebate, no warehouse fees, no removal fees, no return processing fees, and many other benefits to significantly reduce your selection risk!
Let me give you two practical tips on selection strategies:
- Grasp the festive business opportunities: know the major festivals and shopping seasons of the target market in advance, for example, Black Friday and Christmas holiday are the year-end peak sales seasons in European and American markets.
- Identify niche products: Don't blindly follow the hot sellers, but identify niche products with good quality and reasonable margins according to the pain points of the target audience.
Amazon also provides "Business Opportunity Explorer Tool" to help sellers analyze the business opportunities of different products in different places, so that even if you are not a well-known brand, you can still stand in the highly competitive e-commerce field!
Amazon Global Store Taiwan has opened 14 overseas sites and more than 400 operation centers, providing complete FBA solutions, Chinese customer service and rich e-commerce teaching resources, making it the best partner for you to enter the global market!
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# Cross-border E-commerce # Amazon Global Store # Taiwan E-commerce #FBA Logistics # E-commerce Selection # Cross-border Entrepreneur # Global Sales # Brand Operator
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