Sellers who often neglect their brand image should pay attention! 5 steps to build an international brand, so that the competitors will be afraid to fight!

You would never guess that 82% consumers only choose brands that match their values! In today's highly competitive global business environment, brand image is no longer a luxury item, but a key weapon for companies to win. In this article, we will explore the core concept of brand image and share with you how to create an unforgettable brand image through 5 key steps, creating an irreplaceable competitive advantage for your cross-border e-commerce business.

What exactly is brand identity? It is much more complex than a logo or a product. Simply put, brand image is the total subjective impression and cognition of consumers on a brand, which is gradually formed through every interaction and experience. It includes not only visual elements, but also product quality, customer service, corporate culture and values. When we think of fast food, McDonald's immediately comes to mind; when we want to buy daily necessities, we will think of Allied. This kind of strong brand recognition can help the brand stand out in the fierce competition.

Want to create an impressive brand image? You must master these three core skills:

1. Establishment of a complete brand identity systemThis is the cornerstone of brand identity, including brand conceptual identity (corporate philosophy, values), behavioral identity (customer service, product categories) and visual identity (logo, colors, fonts). These elements work together to create a unique and easily recognizable brand image.
2. Managing Brand TouchpointsThe biggest problem is that many sellers overlook the importance of brand consistency. In every way you can interact with consumers, from product packaging to social media, you need to be consistent in communicating your core brand values.
3. Develop a consistent brand marketing strategyThis is the key to differentiating your brand and ensuring that your message is delivered effectively to your target audience.

Next, let's dive into the top 5 brand identity marketing strategies that turn new customers into loyal fans:

1. Brand Positioning Analysis: Identify your strengths and weaknesses through SWOT analysis to establish your brand's unique position in the market.
2. Identify target audienceThe more specific you are, the better: for example, age, gender, geographic location, values and consumer behavior!
3. Establishing Brand Mission and Values: Create brand ideas that consumers want to follow and support, so that brand ideas and products cannot be replaced.
4. Design brand visual elements: Create an impressive visual identity that leaves an unforgettable impression in the minds of consumers.
5. Analyze competitors: To understand the business strategies of the industry as a reference for self-improvement and to avoid being influenced by competitors.

What's more, sustaining a brand image brings three key advantages to a company: increasing customer loyalty, expanding brand influence, and creating more external partnership opportunities. According to Google Cloud, as many as 82% of U.S. consumers prefer brands that match their values, with more than 75% of them feeling that they would not buy any product if the brand image deviated from their values.

Brand image is the most worthwhile long-term investment for cross-border e-commerce! Amazon Global Store not only provides sales channels, but also offers rich brand management teaching resources for Taiwan cross-border sellers, helping you to establish your brand in the global market, grasp the industry trend, and grow steadily in the face of fierce competition.

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# Brand Image # Cross-border E-commerce # Taiwan Seller # Amazon Global Store # Brand Marketing # Cross-border Exporter # E-commerce Entrepreneur # International E-commerce # Global E-commerce Platform # Digital Marketing