80%'s cross-border sellers face Amazon compliance updates with the wrong first step! They often ignore the policy change notifications and don't panic until their products are taken off the shelves. Recently, Amazon launched a major compliance policy update on 12 of its global websites, adding 2 new banned categories and 8 new pre-sale review categories, which is crucial for all cross-border e-commerce sellers.
I really don't know how we Taiwanese sellers on Amazon have coped with these frequent policy changes over the years. This update involves "LED Headlight Conversion Kits" in the US, "Breath Stickers" in Canada, "Electric Vehicles and Accessories" and "Children's Toys" in Europe, "Sports Supplements" in Australia, and "Children's Toys" in Japan. children's toys" in Europe, "sports supplements" in Australia, and "magnetic ball assembly toys" and "highly absorbent resin toys" in Japan. The company also offers a wide range of products such as "magnetic ball assembly toys" and "highly absorbent resin toys" in the Japanese section.
What's most striking about these policies is the rather tight implementation timeline! For example, U.S. station LED headlight conversion kits are restricted from October 31, 2023 because they do not meet federal motor vehicle safety standards. Breathalyzers at Canadian stations are completely banned from September 26, 2023 onwards. In Europe, electric vehicles and accessories must be submitted for compliance by November 23, 2023, and must be approved.
For those brands operating in these categories, now is the time to act! Check if your products belong to these affected categories, prepare and submit the necessary compliance documents. If you think a product has been misclassified, Amazon also provides an avenue for redress, but only if you can provide sufficient evidence.
The good news is that Amazon offers two powerful tools to help sellers meet compliance challenges: "Compliance Reference" and "Manage Your Compliance". These tools make compliance management simple and efficient by making it easy for you to inquire about compliance requirements, upload documents, and resolve compliance issues. You can use the "Compliance Reference" tool to understand the relevant policies during the selection stage, and the "Manage Your Compliance" tool to help you upload documents and manage compliance issues during the operation process.
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# Amazon Compliance Policy # Cross-border E-Commerce # Taiwan Manufacturers # Prohibited Categories # Amazon Global Store # Brand Protection # Cross-border Exporters
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