You'd never guess that in the world of cross-border e-commerce, there's a saying: "Seven parts depend on selection, three parts depend on operation"! It's not just a saying. Choosing the right set of products that cater to consumer trends not only improves your chances of opening up new markets, but also allows your products to accumulate sales rankings faster and significantly reduces the pressure on your inventory.
Product selection strategy plays a decisive role in e-commerce. It not only affects the subsequent product costs, sales copy, logistics costs, etc., but also directly relates to your sales performance and profit margins. Taiwanese cross-border sellers must carefully evaluate and identify products with real potential.
What is the core purpose of product selection? It is to objectively evaluate product business opportunities through data-based methods, taking into account key factors such as station environment (consumer demand, new product friendliness), product analysis (hot selling points, essential features), risk assessment (intellectual property infringement risk), and profit assessment (price band x average sales volume).
Did you know? The basic principles of product selection can be categorized into four major directions: starting from demand, observing competitors, considering profits, and avoiding risks. The most surprising thing is that many e-commerce entrepreneurs often overlook the important cost of "advertising and marketing"! Online sales require active advertising to drive traffic, so when planning your cost structure, be sure to include advertising costs as a necessary expense.
To find potential products, you can follow a five-step selection process: targeting categories, collecting data, processing data, screening the five dimensions of potential products, and evaluating the screened potential products. The key is to analyze market conditions through official Amazon tools such as "Business Opportunity Explorer" and "Amazon Best Seller", which are essential tools for cross-border e-commerce sellers!
Choose to enter the Amazon sales platform, Taiwan manufacturers can start with a registered account, a set of accounts can operate multiple sites. Make good use of Amazon seller education resources to learn, including seller universities, official learning centers, free live courses, etc., so that you from the concept of one-stop learning to practical operation.
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# Cross-border E-commerce # Amazon Product Selection # E-commerce Entrepreneurs # Taiwan Sellers # Product Analysis # Amazon Global Store # Digital Marketing # Product Selection Strategy
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