Three sentences to solve the cross-border e-commerce product selection problem! First, seven points rely on product selection, three points rely on operation; second, product selection must be data-based; third, to avoid risks and ensure profits. When an enterprise is planning for cross-border e-commerce, the product selection strategy beforehand will be particularly important. Selecting a group of products that cater to the consumer trend will not only enhance the possibility of opening new markets, but also allow the products to leverage their strengths to accumulate sales rankings faster, and at the same time, reduce the pressure on inventory and have the opportunity to obtain more lucrative returns.
Selection strategy plays a key role in e-commerce, not only affecting subsequent product costs, sales copy, logistics costs, etc., but also directly related to sales performance and profit margins. Taiwanese manufacturers should carefully evaluate their product selection strategy to ensure that it meets market demand.
What is the purpose of product selection? It is to evaluate the business opportunities of products objectively through data-based methods, and to select products with relative business opportunities by taking into account the site environment, product analysis, risk assessment, and profit assessment, so as to enhance the profitability of operating Amazon.
Do you know why selection basics are so important? There are many factors that affect the sales performance of a country, including economic level, social environment, technology and regulations. Before launching an Amazon sale, it's important to assess whether the product has sufficient consumer potential in that market and which countries are likely to perform better.
The most eye-opening thing is that many cross-border entrepreneurs ignore the difference between online and offline sales logic! In order to sell online, you need to proactively place advertisements to direct traffic in and out of the site, and only then will it be easier to achieve good sales results. Therefore, when planning the cost structure and setting prices, advertising and marketing costs must be included in the necessary expenditure items.
To find potential products, you can follow a five-step selection process: locking down target categories, collecting data, processing data, screening five dimensions of potential products, and evaluating the screened potential products. Amazon's official "Opportunity Finder" and "Amazon Best Seller" are powerful free tools that can help you analyze market conditions more accurately.
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# Cross-border E-commerce # Amazon Global Store # Selection Strategy # Taiwan Sellers # E-commerce Entrepreneurs # Data Analysis # Profit Evaluation # Brand Protection
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