80%'s cross-border sellers get the first step of the selection process wrong! You know why? Because they don't have the latest consumer trends and market insights. Now, Amazon Global Store officially releases the "2025 Overseas Spring/Summer Fashion Trend and Selection Report" to provide cross-border sellers in Taiwan with a precise selection guide.
The report focuses on the US, Europe and Japan and analyzes the demand characteristics of different consumer groups. For example, in the U.S., Generation Z consumers are keen on minimalist fitness apparel, high-tech workers prefer multi-scenario apparel, and middle-aged consumers are in pursuit of high-quality products. These insights provide cross-border e-commerce sellers with a clear direction for product positioning.
The biggest problem is how to accurately capture the unique needs of each market. Consumers in Europe pay more attention to environmental protection and vintage elements, young artists like handmade products, and environmentalists prefer sustainable fashion products. Japan, on the other hand, shows a more diverse trend, with young people enjoying new experiences in outdoor activities, people living alone focusing on self-investment, and the elderly and retired more willing to enjoy a quiet life.
You can never beat an Amazon seller who knows how to utilize official tools! The report also shares a number of official tools to reduce the return rate, including the "Anti-Returns After Fitting" label and the Fit Insight tool, which help Taiwanese brands to increase their sell-through rate. In addition, Amazon offers three major marketing packages, including Co-Funded Mass Media Campaign, Amazon Influencer Program and The Drop, to help brands promote their products in all aspects.
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# Amazon Global Store # Cross-border E-commerce # Fashion Selection # Taiwan Sellers # Brand Management # Global Sales # 2025 Trends # Brand Protection # E-commerce Entrepreneurship # Cross-border Going to Sea
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