Can you believe that in 2025, global consumers will no longer pursue mindless consumption, but will shift to "daily happiness" and "enjoyment in moderation"? Amazon's newly released report, "Top 10 Global E-Commerce Consumption Trends and Product Selection Highlights in 2025", reveals subversive market insights for Taiwan's cross-border sellers and e-commerce entrepreneurs. The report covers major markets such as North America, Europe, Japan, the Middle East, and Australia, and provides in-depth insights into the future consumer trends from the perspective of three major aspects: technological development, emotional changes, and life evolution.
The biggest problem is that many sellers are still using the old way of thinking to select products without realizing that consumers have changed! As technology accelerates to change the future of life, AI-quality spaces are becoming mainstream. The survey shows that more than 65% of European and American consumers said they are willing to add extra budget for smart home equipment, and in the United States, the proportion is even higher than 76%! This means that the smart home is popular because it can meet the needs of consumers for security and privacy, "sense of security", "sense of ceremony" and "home small fortune" has become the main consideration for consumers to buy this kind of products.
More surprisingly, the sleep technology equipment market is estimated to reach US$170 billion by the end of 2036! This represents a huge opportunity for cross-border exporters and Taiwanese manufacturers, especially in the healthy home and health monitoring related categories.
Under the trend of emotional change to strengthen emotional ties, technology fatigue is gradually surfacing, and consumers are increasingly eager to seek balance in the fast-paced modern life. This demand is reflected in consumer behavior, we can see a gradual increase in the demand for green space indoors, and more hidden home product design is also becoming more and more popular.
Of particular concern is the booming pet market. Nowadays, pets are no longer just animals, they are becoming an indispensable part of the family. The United States, Europe and Japan, an average of about 55% consumers are willing to spend more money on medical insurance and health care products for their pets, especially in the United States, the proportion is as high as 75%! For cross-border brands and Amazon sellers, this is a blue ocean market that can not be missed!
In terms of lifestyle changes and positive attitudes, two trends stand out: sports pioneers and gaming geeks. Especially in the Middle East, gaming is becoming a new force to be reckoned with, with 79% consumers having purchased gaming-related products, spending an average of US$665! All these figures tell us that we can only stand out in the fierce cross-border competition if we can accurately grasp the regional market demand!
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# Amazon Trend Report # Cross-border E-commerce Selection # Global Consumer Behavior # Taiwan Sellers # Smart Home # Pet Market # E-Sports # Cross-border Entrepreneurship # International Brands
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