You'd never imagine that Amazon's fashion categories change so quickly with the seasons and trends! With the 2025 seasonal sale about to start, Taiwan's cross-border sellers are gearing up for the school season, Double 11, Black Friday, and other promotional festivals. As one of the most popular categories on Amazon, it is important to keep abreast of the latest fashion trends!
Today, I have compiled for e-commerce entrepreneurs in the United States, Europe, Japan, the three major sites of the hot fashion categories, these data is really too valuable!
First of all, let's take a look at the U.S. website, a huge traffic pool that many cross-border brands want to capture. In women's casual clothing, sweaters with classic simple models plus lace sleeves and other fashion elements are the most popular; leggings are classic models with strong design and comfortable fabrics are the best sellers; jeans are the most sought-after with blue slim models and hole-design models.
What's even more surprising is how demanding American women are when it comes to pajamas! Not only do they love the Internet and the ambiance, but they also pay special attention to price/performance ratios, classics, pockets, and stretchy fabrics. The 95% rayon + 5% spandex is the most popular material combination in the pajama set, which is a great reference!
The most eye-opening thing is that although the total volume of the holiday apparel market is relatively small, the profit margin is higher than that of casual women's apparel! In particular, the prices of children's and women's holiday apparel are concentrated at US$20-30 and US$30 or more, respectively, and the market is not yet monopolized, which is a rare opportunity for Taiwanese manufacturers.
Moving on to Europe, women's jeans and casual pants are in high demand, showing great market potential. Denim jeans are mainly skinny and mid-height waisted, with the main price focusing on €30-50; while sports and casual pants are most popular in high-waisted styles that trim the curves of the legs, with prices ranging from €10-50. It is worth noting that one successful jeans seller has been able to significantly reduce the return rate by precisely targeting European women's consumer sizes!
Last but not least, in Japan, horizontal striped tops and short tops are the current hot items. Influenced by the Korean wave, short tops are very popular in Japan's young market, and the color has changed from the previous black-oriented to more colorful. Successful sellers share that through the combination strategy of "on-site advertising + flagship store optimization + DOTD activities", not only enhance the exposure, but also increase the conversion rate!
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# Amazon Global Store # Cross-border E-commerce # Fashion Explosion # Taiwan Sellers # E-commerce Entrepreneurs # Global Selling # Cross-border Branders
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