Three words to solve the problem of product selection! What are the best-selling categories in the second half of 2025? How to capture the market? How to avoid the highly competitive red sea market? This guide provides Taiwan cross-border sellers with 17 hot categories to help you stand out on Amazon US, Europe and Japan!
As 2025 is about to enter the fall and winter season, a new round of European, American and Japanese promotional products will explode under the influence of European and American festivals, Apple's new product releases, energy shortages, inflation, the start of the school year, and fall/winter entertainment activities! Holiday decorations, cell phones and peripherals are expected to sell well in the US, Europe and Japan. I'll tell you the truth, there are more and more detailed Europe, the United States and Japan fall and winter seasonal bestsellers for your reference, take a look together!
Europe, America and Japan Hot Selling Items
As Halloween and other major end-of-year festivals approach, sales of holiday-related products are about to peak. For example, Halloween-themed decorations, toys, string lights and wigs will be popular choices.
Holiday Decoration
- Cosplay costumes: maid costumes, clown costumes, children's cosplay, lolita style dresses, adult sexy suits, etc.
- Kimono Yukata and Cosplay Accessories: Rabbit Ears, Cat Ears, High School Uniforms, Lolita Style Stockings, and more!
- Makeup props and Halloween decorations: stickers, face paint, masks, eye patches, etc.
- Household and dress-up items (Halloween-Thanksgiving): lamps, wigs, costumes, etc.
Not only do they support a wide range of scenes, but they are also suitable for parties and Halloween cosplay in the United States, parties and Halloween cosplay in Europe, and parties, Halloween cosplay, street parades, cultural festivals, carnivals, stage performances, and more in Japan.
Consumers in the U.S. are concerned about whether the products have a strong holiday atmosphere and fit the theme. Consumers in the United States were concerned about whether the product had a strong holiday atmosphere and whether it fit the theme of the holiday; consumers in Europe were concerned about the variety, fun, logistics and price of the product; and consumers in Japan were concerned about practical features such as whether the fabric was lightweight, whether the mask was breathable, and whether the socks were elastic.
It's scary to think that you have to be aware of IP infringement issues, and that the product should be able to express your personality, and that new and different products will be more popular with young people.
Top Sellers in USA
Since the second half of the year, the U.S. promotional products are mainly affected by inflation, back to work and back to school, Apple's new machine release, cheap daily necessities such as clothing/shoe organizers, office stationery, mobile phone peripherals are on the promotional list. North America cross-border sellers can do a good job of selecting products through the market research program to stimulate users to buy active.
Seasonal Storage
As we enter the fall and winter seasons, the demand for seasonal products increases. Especially due to the current inflation in the U.S., the demand for cheaper daily necessities such as clothing/shoe organizers has risen sharply. Consumers are mainly concerned about whether the products are reusable, cost-effective and space-saving. E-commerce entrepreneurs can put on the shelves more popular X-piece sets, compressed space-saving products, and convenient and easy-to-access shoe organizers.
Office Supplies
In the post-epidemic era, with the gradual rhythm of returning to work and school, the demand for office stationery-related items, such as label printers for office use, continues to grow steadily. Consumers (office workers and students) are concerned about style variety, ease of assembly, and environmental safety. Sellers need to do more micro-innovation on the function to make the product more diversified in style and more convenient in assembly.
Cell Phone Accessories & Peripherals
Every year in September ~ October Apple's new machine release, will lead to new demand for electronic parts products. These products have a short life cycle and need to seize the opportunity of each new product launch to do a good job of product iteration, and at the same time do a good job of inventory management and cost control of the old model.
Top Sellers in Europe
As energy supply is tight and prices continue to rise, demand for clean energy products is surging in Europe. Power storage and charging products and heating products have also become the dark horse products in the European market.
Clean Energy and Heating
Renewable energy supply products (solar panels, etc.), storage and charging products (storage batteries, mobile chargers, high-power outdoor chargers), and emergency heating products (lighting emergency lamps, home heaters, and grill lamps) will be very popular.
The upgrade also means that the smart home and technology category is set to explode in the fall and winter months! European consumers have long been attracted to these products, and this trend will continue to grow in the second half of the year.
Smart Home Technology
Smart home electronics, portable speakers, air purifiers, water purifiers, and multi-mode bath umbrellas will all be popular choices.
What's even more remarkable is that the major schools in Europe have entered the school season, and the peak of European festivals (Labor Day, Father's Day, Halloween, Thanksgiving, Black Friday, Christmas, etc.) that follow have unique and deep cultural backgrounds and emotional cores.
School supplies, 3C electronic products, mobile phone accessories and peripherals
These categories target different consumer groups, requiring sellers to focus on product iteration, cost control, promotional strategies and other aspects. Especially in the cell phone accessories category, competition is fierce and the product life cycle is short, which requires continuous investment to seize the opportunity of new product launches and good product iteration.
Top sellers in Japan
As the summer heat fades away, Japan is approaching the height of fall weather from September, which is also the peak season for outdoor activities for Japanese people. Fishing and golf are the two main categories that enjoy peak sales in the fall and second half of the year.
Fishing and Golfing Products
Products such as fishing tackle sets, fishing reels and rods, as well as golf laser rangefinders, golf clubs and golf pads will see a sales boom. Taiwan manufacturers can emphasize the stainless steel material, portability and high strength of fishing products, while golf products should focus on data accuracy, professionalism, comfort and texture.
Smart Watches
This is a popular category on Amazon.com Black Friday, including smartwatches, wireless chargers, watch case film, watch bands, etc. Sellers have the opportunity to develop a brand niche, develop a branded watch peripheral, and expand the fashion accessory attributes of watch bands. Opportunities for sellers include: finding breakthroughs in brand positioning, developing peripheral products for big-name watches, and expanding the fashion accessory attributes of watch bands.
New Year's Decoration, Game & Party Products, Children's Outdoor Toys
These products are targeted at Japan's unique festivals and consumer habits, such as New Year's decorations (kanzashi, kadomatsu, and mirror cakes), party games (card games, gyros, and hayashi boards), and children's outdoor toys (children's tents and bubble machines).
Above is the list of promotional items for the three major sites of US, Europe, and Japan in the fall and winter of 2025, and I hope this article can help Taiwan cross-border exporters to do a good job of selection planning for overseas in the fall and winter. Meanwhile, sellers should pay attention to grasp the business opportunities of Halloween and Thanksgiving, which are big traffic festivals!
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# Amazon Global Store # Cross-border E-commerce # Taiwan Sellers # Selection Guide # Holiday Decoration # Smart Home # Cell Phone Accessories # International E-commerce # Cross-border Entrepreneurs
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