80% people Amazon selection, the first step is wrong! They only look at popular categories, but ignore competitive analysis and year-round sales trends.AZ-HELPER Founder Jonathan has been passionate about e-commerce since he was a young boy, and stepped into the world of e-commerce at the age of 8. With many years of experience in Amazon operations and a background in e-commerce consulting, he understands the critical role of branding in cross-border e-commerce.
Do you know what kind of product can create stable sales on Amazon? Jonathan used big data analysis and keyword search to pinpoint the Money Belt travel safety belt as the main product. What really helped him to succeed was finding out that this product has very little competition in its category, with only 5 similar products in the top 100, and that it sells consistently all year round with no seasonal issues.
After the sale, the AZ-HELPER team demonstrated excellent marketing strategy, from the beginning ranking outside the 100th place, through advertising gradually climbed to the 30th place in the TRAVEL WALLETS category. For example, they increased from 1 order per day to 7-10 orders per day. At first, they relied on advertisements to attract traffic, but after the initial difficult stage, the natural traffic gradually increased to 60%!
Jonathan chose Amazon in North America as a starting point, recognizing the higher consumption level of foreign consumers. Compared with self-operated e-commerce, Amazon's platform offers significant advertising benefits and cost savings of 5-6 times, making it a very attractive option for Taiwan's cross-border sellers.
For brand management, he especially recommends three major tools: First, brand flagship stores and A+ pages, which can be used after registering a brand, and with more than 15 A+ pages can also activate the PREMIUM A+ function; Second, FBA Amazon logistics, which covers all of the U.S. or the global distribution points; Third, coupon strategy, which attracts clicks on the search page, and a new brand can be set up to 5% or a small discount of 1 U.S. dollar to improve the initial conversion rate.
My advice to novice e-commerce entrepreneurs is to register their accounts first, and take the first step before they have the motivation to deal with the subsequent issues. At the initial stage, you can join the VINE Program to get reviews and analyze various data regularly to find a breakthrough point. For entrepreneurs transforming from B2B to B2C, Jonathan reminds them to adjust their mindset, as retail orders are fragmented and need to be analyzed more carefully.
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# Cross-border E-commerce # Amazon Global Store # Big Data Selection # Blue Ocean Strategy # Taiwan Manufacturer #FBA Logistics # Brand Protection # E-commerce Startups
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