Three words to solve the problem of Amazon product selection: analyze competition, confirm stable sales volume, and avoid seasonal products. This is the secret of AZ-HELPER founder Jonathan's success. He has been interested in e-commerce platforms since he was a child, and was introduced to the world of e-commerce at the age of 8. He has a wealth of experience in Amazon operations, and has a background as a consultant for domestic and international e-commerce.
Jonathan understands the importance of e-commerce for brands, but what is holding back many Taiwanese manufacturers from moving into the international market? It's not the quality of their products, but the lack of effective selection strategies and brand protection. He analyzed big data and found that the Money Belt travel safety belt has very little competition, with only 5 similar products in the top 100, and has a stable sales volume and can be sold all year round without seasonal problems.
For example, when choosing Amazon, which has the largest traffic in North America, as the starting platform, Jonathan recognized the higher consumption level of foreign consumers. Compared to self-operated e-commerce companies that need to import their own traffic, Amazon already has its own traffic pool, so the benefits of advertising on the platform are greatly enhanced, saving 5-6 times the cost! This is a very suitable choice for new brands.
The biggest problem is that many cross-border brand owners don't know how to effectively utilize Amazon's branding tools, Jonathan strongly recommended three tools: brand flagship stores and A+ pages, FBA Amazon logistics and coupon strategy. He pointed out that sellers who have not completed the brand registration will be at a great disadvantage, competitors may directly copy the product details page, resulting in the product being followed, losing the original advantage.
The advice to new cross-border sellers is to register their accounts first and take the first step before they have the motivation to deal with the subsequent issues. At the initial stage, new sellers can participate in the VINE Program to get reviews, increase the conversion rate, and regularly analyze all kinds of data to find out the problem points in order to break through the bottleneck of not being able to make orders at the initial stage.
Do you have any cross-border e-commerce questions that you would like to be answered immediately? Don't hesitate to add our LINE, the green circle is waiting for you:https://line.me/ti/p/g2Vc38nLnR
# Cross-border E-commerce # Amazon Global Store # Big Data Selection # Brand Protection # Taiwan Sellers #FBA Logistics # Blue Ocean Strategy # E-commerce Entrepreneurs
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