How GoDear Design's Monthly Sales Increased 32 Times on Amazon?

How did a curtain manufacturer with 40 years of industrial experience successfully transform into a star brand on Amazon? This story is definitely worth every Taiwan cross-border sellers in-depth understanding! From the initial bamboo knitting, straw calendars to the current paper woven curtains, the enterprises in Caledonia have continued to innovate along the way. However, in 2016, they found that the OEM profit is getting thinner and thinner, and they have no control over the price, so they decided to transform and set up their own brand GoDear Design, and now the brand performance has accounted for as high as 80%.

Michelle, e-commerce manager of GoDear Design, shared, "The owner already knew about Amazon, so we applied for an account and opened a store on the site. Selling through Amazon is not only more profitable than finding an agent, but also gives us direct access to the end-consumers," says Michelle, GoDear Design's e-commerce manager. What's even more remarkable is that as a manufacturer, they have 35 product patents and their own R&D department, which is a key advantage for them to stand firm in the face of fierce competition.

Do you know how important the initial pricing strategy is to the success of the product? Michelle admits, "Our initial pricing was not very different from our competitors, which resulted in low margins and a lack of product features". However, through continuous observation of sales and flexible adjustments, they gradually raised their prices and successfully found the right market position and target group. This strategy had an immediate effect, from a few dozen orders per month when the store opened in 2018 to a 32-fold surge in monthly sales during the 2020 epidemic!

There are three main business strategies that really set GoDear Design apart:

First of all, they are keen to find "upright sheet curtains", a small category with less competition, and fully utilize the advantages of manufacturers to design products with retractable tracks, which is the perfect solution to the problem of the lack of a standard specification for window and door types in the U.S. Michelle emphasizes: "Flexible adjustment of products is our strength, and we have designed our products according to the patterns preferred by Americans, and we are even able to reduce the size of the products in order to reduce logistical costs."

Secondly, they always insist on the concept of "customer first". "Our customer service collects a lot of reviews every month and improves them as soon as they are found. We once had a customer leave a bad review because they didn't know how to use the product, but we took the initiative to contact them to solve the problem, and they would often end up changing the review to a better one on their own." This positive attitude has not only increased customer satisfaction, but also cultivated a loyal customer base.

Thirdly, they leverage the various tools Amazon offers, from Amazon Logistics (FBA) to branded flagship stores, A+ product detail pages, and ongoing advertising. "From the beginning of 2019 till now, we have kept our ads on, with an ad budget of about 10% of turnover, and ads have brought in 60-70% of total turnover."

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# Cross-border E-commerce # Amazon Global Store # Taiwan Manufacturer # Brand Transformation # Curtain Industry # E-commerce Entrepreneur #FBA Logistics # Cross-border Exporter # Brand Operator