A Complete Guide to Amazon's Compliance Switching to Independent: 5 Steps to Avoid Blocking Traps and Safe Switching Without Stepping on the Mine!

You would never have guessed that in 2023 the smart home brand "Cloud Home Technology", which has an annual sales of 80 million dollars, was directly frozen by Amazon for 30 days because of the official website card placed in the packaging box, resulting in a loss of more than 5 million dollars! "We had no idea that this was a violation of the law." We had no idea that this would be a violation of the law!" said founder Mr. Li, remorsefully.

For Taiwan's cross-border sellers, switching from Amazon to an independent site is a sure way to reduce platform dependence, but this road is full of invisible red lines. What's even more outrageous is that many brands have even been permanently blocked for placing external links on their product pages!

In this article, we will combine the latest Amazon 2024 policy to reveal which behaviors are absolutely prohibited red lines and which are feasible gray areas, and provide a 5-step complete compliance transformation plan.

Amazon transforms the red line: these behaviors directly blocked

Absolutely Prohibited Behavior (new policy in 2024)

Any form of automatic redirection: including 301 redirects, JS redirects, meta refresh (even through third-party tools)
Place external links on product detail page, internal mail, buyer message, QA area, product video/A+ page.
Use of phrases such as "lower prices on the official website" and "scan QR code to get extra freebies" as a direct guide to leave Amazon.

The most people fell through the glasses is that even in the box to put the official card has strict restrictions: the card size must be ≤ 3 × 5 inches, there can not appear price comparison, must contain "Amazon purchase certificate does not affect the warranty" statement.

What methods does Amazon allow to channel traffic to independent websites?

Step 1: Build a Compliant Flow Bridge

Amazon Brand Flagship Store: Add "Learn More" button → Jump to independent site (conversion rate about 0.8%-1.2%)
Amazon Vine Program: Using Raters to Guide Fans to Search for Brand Terms

Real case: a kitchen appliance brand through the brand flagship store + off-site reddit evaluation, 6 months will be independent station traffic share from 5% to 35%!

Step 2: Guide to avoiding the pitfalls of data relocation

The data that is allowed to be migrated:

Product base information (Amazon specific fields such as ASIN need to be removed)
User mailbox (requires authorization request via Amazon Buyer's and Seller's Messaging)

Prohibited Migration Data:

Amazon order details (with buyer's address/contact info)
Product Review

Recommended tools: Sellbrite (compliant synchronized inventory), Odoo ERP (neutral database to store cleaned data)

Step 3-5: Inventory Transition, SEO Weight Transfer and Dual Site Parallel Strategy

For cross-border e-commerce sellers who want to safely transform, you must pay attention to: do not try to direct traffic in the Amazon system, brand building is the basis for migration (search traffic share > 30% and then gradually reduce the Amazon dependence), and use neutral tools to manage the dual-site inventory, to avoid overselling triggered by audits.

Compliance relocation is like transplanting a large tree - before you cut off the main root, you must ensure that the new root system is sufficiently developed. Is your relocation program compliant? Fill out your business profile and get 1 hour of free expert advice when you're verified!

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# Amazon Seller # Cross-border E-commerce # Independent Website # Brand Going to Sea # E-commerce Entrepreneur # Cross-border Logistics # Compliance Operation