[WARNING] Top 5 Sealing Pitfalls for Amazon Sellers Switching to Independent Sites, Updated 2024 Compliance Guide!

80%'s Amazon seller transformed into an independent station, the first step is wrong! Taiwan cross-border sellers, did you know that in 2023, a smart home brand "Cloud Dwelling Technology" decided to transform to Shopify independent site after its annual sales on Amazon exceeded 80 million. As a result of not understanding the rules of the platform and violating Amazon's policies, the account was frozen for 30 days, resulting in a loss of more than 5 million dollars.

"We didn't know that putting an official card in the box would be a violation of the law! said founder Mr. Li in remorse. For brand operators who are considering reducing their reliance on platforms, this is a painful lesson to learn.

In this article, we will combine the latest policy of Amazon 2024 to reveal the complete 5-step program of transforming independent stations, including compliant navigation, data compliant migration, inventory transition, etc., with real case study references!

Amazon transforms the red line: these behaviors directly blocked

What's most eye-opening is that Amazon has strict restrictions on sellers directing traffic to their own channels:

Absolutely Prohibited Behavior (new policy in 2024)

Any kind of auto jump: 301 redirect, JS jump, meta refresh, etc.
Place external links on product detail pages, inboxes, QA areas, etc.
Use of misleading terms such as "lower price on the official website" and "scan QR code to get extra gifts".

High Risk Gray Behavior

Put the official website card inside the box (must meet the size ≤ 3 × 5 inches, does not contain the price comparison and other conditions)
Strong brand name and domain name association (e.g. brand name "CloudLiving" using cloudliving.com)

What methods does Amazon allow to channel traffic to independent websites?

Step 1: Build a Compliant Flow Bridge

Amazon Brand Flagship Store: Add "Learn More" button → Jump to independent site
Amazon Vine Program: Using Raters to Guide Fans to Search for Brand Terms

You may not know, a kitchen appliances brand through the brand flagship store + off-site reddit evaluation, 6 months will be independent station traffic share from 5% to 35%!

Step 2-5: Data Migration, Inventory Transition and SEO Weight Transfer

Allow migration: product base information, user mailbox (authorization required)
Prohibited Migration: Order Details, Product Review Content
Inventory Management: Maintaining Amazon Inventory ≥ 120% for Independent Station Inventory
SEO weight transfer: authoritative link building, brand word bidding protection, etc.

Successful Case: Compliance Migration Path of 3 Brands

Beauty Brand: Increased standalone GMV share from 8% to 45% in 12 months with zero non-compliance record
Pet Supplies: independent site launches accessory products not sold on Amazon with accessory margins of 65%
3C brands: change the QR code to "Scan to check authenticity", and link to independent websites through Google merchant information.

For cross-border exporters and international e-commerce operators, compliance relocation is like transplanting a tree - before cutting off the main root, you must ensure that the new root system is sufficiently developed. Is your relocation program compliant? Fill in your business profile and get 1 hour of free expert advice if you pass the verification!

Want to know more? Join our Green Circle LINE and we'll be there for you:https://line.me/ti/p/g2Vc38nLnR

# Amazon Seller # Cross-border E-commerce # Independent Website Construction # Brand Going to Sea # E-commerce Entrepreneur # Compliance # Risk Prevention