Use these three tricks to get your products prioritized by Rufus, Amazon's new AI assistant!

Use these three tricks to get your products prioritized by Rufus, Amazon's new AI assistant!

I didn't realize that Rufus, the artificial intelligence shopping assistant launched by Amazon (AMZN-US) on Thursday (1st), was so powerful! This AI assistant will completely change the shopping experience of consumers on the Amazon platform, which is both a challenge and a great opportunity for cross-border e-commerce sellers.

Rufus is extremely simple to use: after typing or voicing a question in the search bar of the Amazon mobile app, a smart chat window pops up at the bottom of the screen. What's even more amazing is that it supports completely natural conversational interactions, allowing users to ask "What's the difference between trail running shoes and road running shoes? or "Compare a drip coffee maker with a hand brewer" and get detailed answers.

Amazon officials emphasize that "Rufus makes it significantly easier for customers to find the best products for their needs." This AI shopping assistant is not just a simple search tool, but a powerful recommendation engine. It has been trained by Amazon's extensive catalog, customer reviews, community Q&A, and information from across the web to understand what consumers really want.

For Taiwanese cross-border sellers, this means that product descriptions, keyword layouts and customer reviews will become even more important. What really helps you achieve product exposure is no longer just traditional SEO optimization, but how to make your product information properly understood by Rufus and recommended to potential buyers.

Rufus is currently conducting a small-scale test in the U.S. market, but this trend of AI shopping assistants will definitely sweep the global e-commerce platform. For example, in the 2012 Olympics, when Liu Xiang fell due to an injury, Durex immediately said, "If you seize the opportunity, it's a business opportunity. Similarly, understanding and adapting to AI tools like Rufus in advance will give you a head start in your cross-border business.

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# Amazon AI # Cross-border e-commerce #Rufus shopping assistant # Taiwan manufacturers #AI e-commerce trends # Product optimization # Cross-border going overseas