80%'s cross-border seller faces Rufus, Amazon's AI assistant, with the wrong first step!
Did you know? Amazon (AMZN-US) is quietly changing the e-commerce game with the launch of its new AI shopping assistant "Rufus" on Thursday (1st)! This revolutionary product will revolutionize consumer search and buying habits in ways that most cross-border e-commerce sellers have yet to realize.
Rufus works in a very smart way - consumers simply type or voice a question in the search bar of the Amazon mobile app, and an interactive chat window immediately appears at the bottom of the screen. The best part is that it supports completely natural conversations, allowing users to ask questions like "What's the difference between trail and road running shoes? or "Compare a drip coffee maker to a hand brewer" and get detailed answers.
Rufus makes it significantly easier for customers to find the best products for their needs," Amazon said. The technology behind this AI assistant is not to be underestimated, as it has been trained by Amazon's vast catalog of products, customer reviews, community Q&A, and massive amounts of information from the web to accurately answer a wide range of shopping needs.
Instead of arguing against it, it's better to recognize that AI is reshaping the e-commerce ecosystem. For Taiwan's cross-border sellers, this means rethinking the way they present their products - no longer just piling up keywords, but providing truly valuable product information that AI can accurately understand and recommend to the right consumers.
Rufus is currently being tested on a small scale in the US market, but this trend will undoubtedly expand to the global market. What gets in the way of what you want to accomplish now is often not the external environment, but resistance to new technology. Cross-border e-commerce newbies and experienced sellers alike need to embrace this change and redefine their product strategies.
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# Amazon AI Assistant # Cross-border E-commerce #Rufus Application # Taiwan Sellers #AI E-commerce Trends # Product Optimization # Cross-border Overseas Strategy
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