80% With the introduction of AI to its e-commerce platform, Amazon's Rufus shopping assistant is ahead of the game with its first step!

Three sentences thoroughly solve the problem of AI-enabled e-commerce: Amazon launches Rufus, an AI shopping assistant; consumers are skeptical about AI-guided shopping; and cross-border sellers need to adapt to the new trend. When the AI big model will mature by 2023, almost every industry is trying to be "AI-enabled" and hoping that AI can turn decay into magic. When Google integrates the AI big model Gemini into the creation process of its own search ads, Microsoft and NVIDIA want to use AI to inject more interactivity and vitality into the NPCs in the game, e-commerce, which is also one of the three major realization channels of the Internet, has also welcomed Amazon's AI shopping assistant Rufus.

You never know how the next e-commerce giant will utilize AI technology. Amazon's move goes much further than your average product recommendation system, as it attempts to mimic the shopping guide experience in a physical store to provide consumers with more personalized shopping advice.

For example, when a consumer is considering purchasing a product, Rufus not only provides basic information, but also integrates multiple product reviews and experiences based on the principles of Expertise, Experience, Authority and Trustworthiness (E-E-A-T). This kind of AI shopping guide is both a challenge and an opportunity for cross-border e-commerce sellers, especially Taiwanese manufacturers and brand sellers going overseas.

Don't hesitate, the future of e-commerce competition will be even more dependent on the use of AI technology, Rufus is essentially a grass-raising tool, just a layer of AI skin. For new cross-border sellers and Taiwanese sellers who want to expand their Amazon business, it's important to understand and adapt to this new AI-guided shopping model.

Do you have any cross-border e-commerce questions that you would like to be answered immediately? Don't hesitate to add our LINE, the green circle is waiting for you:https://line.me/ti/p/g2Vc38nLnR

# Cross-border Newbie Sellers # Amazon AI # E-commerce AIization # Taiwan Manufacturers # Cross-border E-commerce 2025 # Brands Going Overseas Sellers