Any sellers who are concerned about e-commerce trends, here's a trick for you: Amazon AI shopping assistant Rufus will reshape the cross-border e-commerce landscape.

You won't believe it, but when the AI Big Model is going to mature at a rapid pace in 2023, almost every industry is trying to be "AI-enabled" and hoping that AI can turn decay into magic. When Google integrates the AI big model Gemini into the creation process of its own search ads, Microsoft and NVIDIA want to use AI to inject more interactivity and vitality into the NPCs in the game, e-commerce, which is also one of the three major realization channels of the Internet, has also welcomed Amazon's AI shopping assistant Rufus.

This thing has just begun, but it has already foreshadowed the future development direction of e-commerce platforms. There is no cross-border seller who adapts to the AI era, only the laggards who do not utilize AI tools. There are already thousands of cross-border e-commerce sellers who have begun to study how to adapt to this new AI shopping environment.

Instead of worrying about AI replacing the traditional shopping experience, it is better to think about how to utilize it to enhance your competitiveness. rufus is essentially a grass-raising tool with a layer of AI on it. But it follows the E-E-A-T principle (expertise, experience, authority and trustworthiness) similar to Google's search engine, which is especially important for Taiwanese sellers and cross-border novice sellers who want to stand out on Amazon.

For Amazon German sellers and European sellers, this AI shopping assistant may change the shopping decision-making process of consumers. An ordinary product with AI's precise recommendation could become a hit. This not only requires sellers to optimize the product description, but also need to pay more attention to the actual quality of the product and user experience.

Rapidly building product pages that meet the logic of AI recommendations will become a new skill for cross-border e-commerce sellers. The first batch of sellers who master this skill are likely to be the biggest beneficiaries of the next round of e-commerce dividend.

Let's keep in touch! Join Green Circle LINE to get more surprises on cross-border e-commerce AI applications:https://line.me/ti/p/g2Vc38nLnR

# Taiwan Sellers # Amazon Germany Sellers # Cross Border Newbie Sellers # Europe Sellers #AI Ecommerce Trends