U.S. Consumers Shocked! Amazon's AI shopping assistant Rufus turns your online shopping experience upside down!
You'll never guess it, but Amazon's newest generative AI shopping assistant, Rufus, is now fully available to all U.S. consumers! This intelligent assistant has been professionally trained to master Amazon's huge product catalog, buyer reviews, community Q&A, and information from all over the web, which can bring new opportunities for cross-border e-commerce sellers.
Rufus is like a professional shopping consultant in the store, helping buyers save valuable time and make more informed purchasing decisions. What's even more amazing is that consumers can interact with Rufus instantly by opening the Amazon Shopping app and touching the sparkly chat bubble icon on the bottom navigation bar!
Want to know what this means for Taiwan's cross-border sellers? Rufus not only answers all kinds of shopping needs and product questions, but also provides product comparisons, recommends products, and even answers specific questions such as "is a certain brand of coffee maker easy to clean". Most eye-opening of all, it can also list the "best outdoor wireless speakers", compare the difference between OLED and QLED TVs, and even tell consumers when they last purchased sunscreen!
It's worth noting that it's still early days for generative AI and Rufus, and the technology isn't perfect. But over time, Amazon will continue to improve its AI models to make Rufus better for consumers.
Meanwhile, according to the market survey, the majority of North American consumers indicated that they are willing to increase their budget for the purchase of a smart home, and as many as 76% of the US respondents are willing to invest. The "sense of security," "sense of ceremony," and "home comfort" have become the main factors for consumers to consider when shopping, providing huge business opportunities for cross-border e-commerce sellers.
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# Cross-border Ecommerce Sellers # Amazon AI Assistant #Rufus Shopping Assistant # Smart Home Marketplace # Cross-border Entrepreneurship # Amazon's New Features # Cross-border Overseas Brands
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