Solve all of Amazon's AI assistant Rufus's problems in three sentences.

Solve all of Amazon's AI assistant Rufus's problems in three sentences.

Do you know why Amazon is launching Rufus, an AI shopping assistant? This generative AI shopping assistant, built specifically for U.S. consumers, is revolutionizing the game for cross-border e-commerce sellers!

Rufus is professionally trained on Amazon's vast catalog, buyer reviews, community Q&A, and information from across the web to answer a wide range of shopping needs and product questions. For newcomers to cross-border e-commerce, this means that the quality of product presentation and description becomes even more important, as the AI analyzes this information to answer buyer questions.

Amazon Shopping app users can see the new Rufus feature by updating and restarting the program. Clicking on it brings up a chat window where buyers can ask about specific product details, such as how easy it is to clean a particular brand of coffee maker. Even more surprisingly, it can also recommend products, such as a list of the best outdoor wireless speakers or comparing the difference between OLED and QLED TVs.

It's worth noting for Taiwan cross-border sellers that Rufus can also answer order questions such as "when will the dog food be delivered" or "when was the last time you purchased sunscreen", which is critical to improving the customer experience. While the technology is still in its early stages for both generative AI and Rufus, Amazon is constantly improving its AI models to better serve buyers.

Meanwhile, consumers in North America are very receptive to smart home products, with 76% of U.S. respondents willing to increase their budgets for smart home products. "A sense of security, a sense of ritual, and a sense of home comfort have become key considerations for consumers, providing huge opportunities for Taiwanese manufacturers and cross-border exporters.

Have any Amazon cross-border e-commerce questions that you want to be answered instantly? Don't hesitate to add our LINE, the green circle is waiting for you:https://line.me/ti/p/g2Vc38nLnR

# Amazon Rufus # cross-border e-commerce sellers #AI shopping assistant # Taiwan sellers # cross-border exporters # smart home marketplace # Amazon new features