Three sentences completely solve the doubts of Amazon A9 algorithm is replaced: cross-border sellers must see the guide

Three sentences completely solve the doubts of Amazon A9 algorithm is replaced: cross-border sellers must see the guide

Three sentences completely solve the doubt that Amazon A9 algorithm is replaced! First, Amazon is indeed testing two major AI recommendation engines, COSMO and Rufus; second, these new algorithms will recommend products based on buyers' personal preferences, realizing "one thousand people, one thousand faces"; and third, differentiated products will get more recommendation traffic, while competition for homogenized products will be more intense.

Recently, the hottest topic among Amazon sellers is whether the A9 algorithm will be replaced by the new algorithm. According to Amazon's official AI traffic engine policy announcement, the platform now has two major traffic engine distribution mechanisms: the original A9 search engine and the newly updated AI recommendation engine. This recommendation mechanism not only improves user satisfaction, but also promotes sales growth, and has contributed more than 35% of platform revenue for Amazon.

What's even more eye-opening is that Amazon's new AI algorithm COSMO has been successfully deployed in various Amazon search applications! This system mines common sense knowledge from user behavioral data to build a knowledge map of scale, providing users with more diverse online services. A seller said that the Amazon team took 10% from the keyword search results to test this new algorithm, and improved the conversion rate of 0.7%, this part of the optimization can bring $4.9 billion a year in additional sales.

Another new version of the AI search engine, Rufus, which is similar to a shopping guide, is currently being tested internally for some Amazon US users. It has been trained on Amazon's extensive catalog of products, buyer reviews, and more, and can answer buyers' questions about their various shopping needs, provide comparisons, and make suggestions based on the context of the conversation.

For cross-border e-commerce sellers, what does this mean? First, product differentiation will become more important; second, the content layout needs to be more precise, including titles, product descriptions, A+ pages, etc.; finally, the keyword ranking mechanism may change, and the traditional keyword research will be shifted to the study of crowd demand, and the strong correlation between products and demand will be realized by satisfying the needs of specific crowds.

Once Amazon changes its algorithm, as a cross-border seller, we have to follow the changes. Pay close attention to the changes in Amazon's algorithm and adjust your business strategy accordingly in order to stay competitive in the highly competitive e-commerce market.

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# Amazon algorithm # cross-border e-commerce #AI Recommendation Engine # Thousands of People # COSMO algorithm #Rufus # cross-border sellers # product differentiation # e-commerce entrepreneurs