Use these three tips to stand out in the Amazon AI era!
With these three tricks, I am still able to continue to pop orders in the era of Amazon's new algorithm! Amazon has officially entered the era of "thousands of people, thousands of faces"? In the past two days, the hottest topic of discussion in the Amazon seller group is whether the A9 algorithm will be replaced by other new algorithms. Seeing this news is no surprise to Taiwan cross-border sellers who have recently participated in the course, because the 4.0 method updated by professional instructors before the announcement of the Amazon policy has been able to match the official AI push flow rules, which proves that this operation method is forward-looking.
According to Amazon's official AI push flow engine policy announcement, the platform currently exists two major traffic engine distribution mechanism: the original A9 search engine and the latest update of the AI recommendation engine. This system analyzes the user's shopping history, browsing behavior and other information to predict the user may be interested in the goods and recommend products. For example, if a buyer often buys sports equipment, the system will prioritize and recommend relevant products to him.
What is more valuable is that this recommendation mechanism not only improves user satisfaction, but also promotes sales growth, and has contributed more than 35% of platform revenue for Amazon! With the continuous improvement and updating of the machine learning system, the situation of "a thousand people, a thousand faces" is taking shape.
There are two main models of the AI recommendation engine system that Amazon has officially announced:
- New AI Intelligent Algorithm COSMO: This system mines common sense knowledge from user behavioral data to construct a knowledge graph, which has been successfully deployed for search relevance, user session-based recommendations and search navigation. Experiments have shown that the algorithm can increase conversion rate by 0.7%, which can generate $4.9 billion in additional sales annually.
- The new version of AI search engine Rufus: similar to the shopping guide function, is currently being tested for some users of Amazon's U.S. site. Buyers can talk directly to the AI to get more accurate product recommendations.
For Amazon sellers, what does this mean? First, product differentiation will become more important; second, the content layout needs to be more precise, including titles, product descriptions, A+ pages, etc.; finally, the keyword ranking mechanism may change, and the traditional keyword research will be shifted to the study of crowd demand, and the strong correlation between the product and the demand will be realized by satisfying the demand of specific crowds.
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# Amazon algorithm # cross-border e-commerce #AI recommendation engine #COSMO algorithm #Rufus # Thousands of people # cross-border sellers # product differentiation # e-commerce entrepreneurship
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