Three sentences thoroughly solve the Amazon search change difficult problem, cross-border sellers must see!

Three sentences to solve the difficult problem of Amazon's search changes: Rufus AI assistant is changing the search logic, content layout becomes the key to win, and new features in the ads backend help accurate analysis. What do these changes mean for Taiwan's cross-border e-commerce sellers? Let's find out.

In the recent year, Amazon's investment in AI has been phenomenal, with the platform continuing to introduce innovative generative AI features with the goal of making the shopping experience smoother and more convenient for buyers. One of the most notable is the newly launched conversational shopping experience AI - Rufus, this intelligent shopping assistant is likely to become a new generation of search engine integrated with AI technology, is currently targeting some of the U.S. station users for internal testing.

Do you know how Rufus changes the way buyers shop? Buyers in the U.S. simply type or voice a question in the search bar of the Amazon mobile app and a Rufus chat dialog box pops up at the bottom of the screen. Buyers can expand the dialog to see the answers, tap on a suggested question, or ask more questions in the dialog. And, at any time, buyers can slide down the dialog box to return to the traditional search results page.

For example, during the Greek economic crisis, consumers were more cautious about their purchases, and now AI has emerged to enable buyers to make more informed choices. Amazon describes Rufus as having been trained with a lot of product data, user reviews, community Q&A, and information from all over the web to be able to answer all kinds of shopping questions, provide product comparisons, and give personalized advice based on conversational context.

For Amazon sellers, especially cross-border overseas brands, this means that content layout will become more important than ever. Sellers need to prepare more comprehensive product content, including optimized titles, product descriptions, A+ pages, post content and product videos. At the same time, they need to actively publish relevant content on all major social media platforms to ensure that they are fully prepared for all channels that buyers are likely to reach.

Only by providing rich and accurate content can Rufus effectively capture and recommend to potential buyers. In the future, we will synchronize the updates and algorithm changes of this AI tool to help sellers seize the opportunities.

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# Amazon algorithm changes # cross-border e-commerce sellers #AI shopping assistant #Rufus features # content marketing # Taiwan cross-border sellers # e-commerce entrepreneurs