Do you know what kind of Amazon seller will win in the age of AI?Rufus will change everything!

Do you know what kind of Amazon seller will win in the age of AI? The answer lies in the ability to adapt to the platform's new search logic changes! In recent years, Amazon has invested heavily in AI technology, constantly trying to introduce more innovative generative AI features into the platform, with the goal of making the shopping experience easier and more convenient for consumers.

The biggest highlight is the newly launched generative conversational shopping experience AI - Rufus, a smart shopping assistant that is likely to be the prototype of a new search engine incorporating AI technology. Rufus is currently undergoing internal testing with some Amazon US users in preparation for a full-scale rollout.

It's very easy to use, buyers on the US site simply type or voice a question in the search bar of the Amazon mobile app and a Rufus chat dialog box appears at the bottom of the screen. Buyers can expand the dialog to view responses, click on recommended questions, and ask follow-up questions in the chat. To return to traditional search results, simply swipe down to return the chat box to the bottom of the screen.

For example, if you don't know how to choose the right product for you, Rufus can provide suggestions based on your needs. According to Amazon, Rufus has been trained on the platform's massive product catalogs, buyer reviews, community Q&A, and information from across the web, and is able to answer a variety of shopping questions, provide product comparisons, and give personalized advice based on the context of the conversation to help buyers find the most suitable goods.

For cross-border e-commerce sellers, what does this mean? Once Rufus is applied on a large scale, Amazon's search algorithm logic will inevitably be adjusted, and the traffic distribution principle will change accordingly. In this context, content layout becomes more critical than ever.

Don't hesitate, sellers need to prepare more comprehensive product content immediately. Not only do you need to optimize titles, product descriptions, A+ pages, Post content and product videos on your site, but you also need to be active in posting relevant information on all major social media platforms. Only by being prepared on all the channels that buyers are likely to be exposed to can you ensure that Rufus has enough quality content to crawl and recommend your products to more potential buyers.

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# Amazon AI Changes # Cross-Border Overseas Sellers #Rufus Intelligent Assistant # Content Marketing Strategies # Search Algorithm Changes # Taiwan Sellers # Cross-Border E-Commerce Newbies