80%'s cross-border sellers face steel and aluminum tariff crisis, the first step is wrong! 2025 latest coping strategies revealed!

You would never have guessed that in 2025 the Trump administration would once again impose a 25% tariff on imported steel and aluminum, and eliminate the previous exemption clause, which would be a huge impact on companies relying on steel and aluminum materials for their products! In particular, cross-border e-commerce sellers in the energy, automotive, construction, and furniture industries are facing unprecedented challenges.

So, as a cross-border seller in Taiwan, how can you cope with such policy changes in advance and minimize the impact of tariffs? It is much more complicated than you think. We will reveal the secret to you through a real case of furniture business.

Mr. Lee is a Taiwanese furniture manufacturer specializing in high-end office furniture for the US market. Their best-selling desks have high-quality wood tops and four metal legs. However, the new tariff policy on steel and aluminum has hit his business hard. The biggest problem is that a tariff of up to 25% will be levied on imported products containing steel or aluminum, depending on the amount of steel and aluminum in the product!

Here are four strategies for dealing with the impact of tariffs that are not only applicable to the furniture industry, but can be borrowed by almost any cross-border brand going overseas:

1. Prepare documents in advance: Prepare a material breakdown and proof of production process, clearly listing the material composition of each part of the product and emphasizing the separate production process for different materials. For example, Mr. Li's desk weighs 100 kilograms, of which only 40 kilograms are made of metal, which can significantly reduce the tariff burden.
2. Adjustment of commodities to control costs: Consider replacing some metal materials or coordinating with suppliers to adjust the steel and aluminum content to reduce tariff costs and protect profit margins.
3. Enhance brand value-added: Strengthen brand building and increase the smart features of products, such as built-in charging interface, height adjustment function or ergonomic design, to enhance product competitiveness.
4. Expanding into other countries: Expanding into Europe and Asia reduces reliance on a single U.S. market, diversifies risk and expands market share.

What's more, these strategies not only help to cope with the pressure of tariffs, but also enable you to maintain a long-term competitive advantage in the market. For every cross-border e-commerce seller, preparing in advance and responding flexibly to tariff changes will be the key to maintaining competitiveness and stable development.

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# Steel and Aluminum Tariffs # Cross-border E-commerce # Supply Chain Strategy # Taiwan Manufacturers # Amazon Sellers # Tariffs and Taxes # U.S. Markets # Cross-border Overseas # Branding # International E-commerce