2025 UK e-commerce market analysis: consumer behavior revealed!

2025 UK e-commerce market analysis: consumer behavior revealed!

80% people choose the UK cross-border e-commerce, the first step is wrong! New research shows that the 25-34 year olds in the UK have become the absolute mainstay of online shopping, and their spending habits are redefining the rules of the market. The e-commerce penetration rate in the UK has reached a staggering 82.69%, far exceeding the global average.

Did you know that 65% UK consumers prefer courier deliveries to their homes, and what this means for cross-border sellers? Even if your product is great, if the logistics experience is poor, consumers won't hesitate to abandon the purchase. What's even more shocking is that a staggering 80% of UK consumers said they would leave if they couldn't find their preferred delivery option!

For cross-border e-commerce sellers planning to enter the UK market, logistics strategy is no small matter. In addition, it is also important to have a thorough understanding of the UK's sales policies, including key information such as the UK's VAT regulations and the requirements for saleable categories.

For new sellers who don't have a lot of experience, Amazon UK is undoubtedly the best place to start. According to market analysis, clothing and footwear, sports and leisure, home furnishings and high-tech products are currently the most promising categories.58%he UK consumers will conduct online research before making a major purchase, which provides an opportunity to showcase high-quality products.

Armed with these key insights, you'll be able to get a head start in the highly competitive UK e-commerce market!

Do you have any questions that you would like to be answered immediately? Don't hesitate to add our LINE, the green circle is waiting for you:https://line.me/ti/p/g2Vc38nLnR

# Cross-border E-commerce Newbie # UK VAT Tax Code # Amazon Europe # Logistics Solutions # Cross-border Entrepreneur # EU Seller # E-commerce Data Analytics

en_USEN