80% of Amazon sellers make product videos with the wrong first step!
I didn't realize there were so many tips for Amazon Influencer Marketing! Hi everyone, today I'm going to share how to create a video content strategy that really boosts conversions on the Amazon platform.
The most effective approach I've found on Amazon is to focus on a single product, rather than generalizing about a topic. This is because Amazon users usually see your video when they visit a specific product page.
So, what kind of content is most attractive to cross-border e-commerce buyers? First of all, there is no need for flashy production, not to mention that you don't need to find professional talent to shoot, the most crucial thing is to actually show the product itself in the video. Buyers want to be able to clearly see and understand the goods, and low quality video will seriously affect the buyer's confidence in the purchase.
It's not about having more content, it's about answering potential questions succinctly and powerfully, and making sure that the movie is just the right length so that you don't waste your customer's valuable time.
My success tells me that the following types of content are particularly effective: product unboxing, full product reviews, short clips on specific features, and buying guides comparing two or more similar products. But don't limit yourself to a single format. I recommend that all brick-and-mortar owners take a look at it, try different approaches, and observe customer reactions.
I usually prioritize the content of products that are hot on Amazon, such as checking the top sellers list, total number of reviews, and items tagged as "Best Sellers" or "Amazon's Choice". Even my old videos from a few years ago have made more money on Amazon in a few months than on all other platforms combined!
The biggest issue is honesty. No matter what type of content you produce, it's important to be honest and upfront in your product evaluations. If a customer ends up returning a product, your sales revenue will be reversed, so it's important to make sure they get the right information from you.
Have any Amazon Video Marketing questions you want answered right now? Don't hesitate to add our LINE, the green circle is waiting for you:https://line.me/ti/p/g2Vc38nLnR
# Amazon Video Strategy # Cross-border Ecommerce Sellers # Product Reviews # Amazon Brand Analysis # Content Marketing # Cross-border Overseas Brands # Ecommerce Entrepreneurs #Amazons open a store
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