Climate Pledge Friendly certifications have exploded in Europe and the U.S. When searching for products on Amazon.com, consumers will now see the "Climate Pledge Friendly" label (the hourglass with wings) to indicate which products have one or more sustainability certifications that help protect the natural world. Amazon has evaluated hundreds of sustainability certifications. When you enter the Amazon platform and search for a product, basically the first product on the list will have a Climate Pledge Friendly label (CPF label), which is a small green wing that can be clicked on to see exactly what certifications have been made.
The Climate Promise Friendly badge applies to a wide range of products in a variety of categories, including grocery, home, fashion, beauty, health, consumer electronics and more.
Buyers can see the badge on a product when scrolling through the search page or the product details page. Clicking on the badge allows customers to see which certifications the product meets and to learn more about how these certifications have a positive impact on the environment.
Why Climate Friendly Certification?
Amazon launched the Climate Pledge Friendly program back in 2020, and Amazon posted that products that have been in the CPF program for two years receive an average of 10% more page views than similar non-certified products. in addition to this, Amazon has added a CPF-exclusive zone display and CPF label filtering, which brings products So everyone wants to get such a label.
Amazon has also created a climate assurance friendly interface that allows customers to browse certified products by category.
With more and more customers incorporating sustainability into their purchasing decisions, the new badge provides a unique opportunity for Amazon sellers to stand out from their competitors as a greener alternative.
So how do you get the CPF logo?
The Climate Promise Friendly badge is product-specific, not brand-specific. In order to earn the badge, a product must be certified by one or more of the Certified Sustainability Partners listed on Amazon.com.
Amazon publishes 52 types of certificates. By applying these certificates to a product, then filling out the application form according to the requirements, and then providing the certificate and application form to Amazon, you can obtain the corresponding CPF mark.
Each certification corresponds to a different product, and by earning one of the certifications, sellers can qualify for Amazon's Climate Commitment Friendly Green Label. Amazon's own "Compact Design" label certifies products with a more "efficient design" - removing excess air and water - to reduce the carbon footprint of shipping and packaging products. - to reduce the carbon footprint of sending and packaging products. Amazon uses what it calls "unit efficiency," which is a unit volume of cubic feet multiplied by a unit weight, to qualify products.
We can see that most of the sellers choose Carbon Neutral Certification, why do people choose Carbon Neutral Certification to apply for CPF logo? The reasons are as follows:
1、Simple information and simple authentication steps
2、Applicable to all products, all sites, and similar products do not limit the number of ASINs labeled.
3、No factory audit, just fill out the application form.
What is Carbon Neutral? What is the certification process?
Carbon Neutral Certification is a certification that reduces the amount of greenhouse gases that warm the earth by calculating carbon emissions as part of Amazon's Climate Friendly Commitment. The certification process is as follows:
- Calculation of Carbon Footprint
①Fill out the application form and get a quote.
②Collecting the information needed for accreditation
③Climatepartner calculates carbon dioxide balance and issues report (about 8-12 weeks)
- Offsetting of carbon emissions
① Participation in climate protection projects (16 €/tonne)
- Acquired and labeled
①Receipt of certificates and labels
②climatepartner arranges for CPF marking (2-4 weeks)
How is the carbon fee calculated?
Calculation of carbon emissions: Carbon emissions of a single product according to climatepartner * sales volume in a year = total carbon emissions of the product in a year.
Calculation of carbon fee for purchase: For example, the carbon emission of a single product is 5KG, 10,000 products sold in a year, = 5kg 10000pcs=50000KG=50 tons16 euros a ton = 800 euros
The more you sell, the more expensive your carbon emissions will be.
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