{"id":13359,"date":"2024-07-03T20:24:04","date_gmt":"2024-07-03T12:24:04","guid":{"rendered":"https:\/\/greenoo.tw\/?p=13359"},"modified":"2024-07-03T20:24:07","modified_gmt":"2024-07-03T12:24:07","slug":"%e3%80%90%e7%b6%a0%e5%9c%88%e5%9c%88%e8%aa%aa%e8%b7%a8%e5%a2%83%e3%80%91%e4%b8%80%e6%96%87%e8%ae%80%e6%87%82%e5%95%86%e6%a0%87%e7%9a%84%e9%a1%af%e8%91%97%e6%80%a7","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/en\/%e3%80%90%e7%b6%a0%e5%9c%88%e5%9c%88%e8%aa%aa%e8%b7%a8%e5%a2%83%e3%80%91%e4%b8%80%e6%96%87%e8%ae%80%e6%87%82%e5%95%86%e6%a0%87%e7%9a%84%e9%a1%af%e8%91%97%e6%80%a7\/","title":{"rendered":"Green Circle Talks about Cross-border] The Significance of Trademarks in One Article"},"content":{"rendered":"

Trademark Name Naming: How to Enhance Trademark Significance<\/h3>\n\n\n\n

The Importance of Trademark Significance<\/strong>
Trademark distinctiveness refers to the ability of a trademark to indicate and distinguish the goods or services of different businesses. This is critical to successful branding as it helps consumers to recognize and remember the brand.<\/p>\n\n\n\n

Significance Strength Theory<\/strong>
The theory is rooted in the United States and categorizes the strength of trademark distinctiveness into the following five types:<\/p>\n\n\n\n

    \n
  1. Generic<\/strong><\/li>\n<\/ol>\n\n\n\n
      \n
    • special feature<\/strong>: Direct use of names of goods or services or industry-related terms.<\/li>\n\n\n\n
    • Registrability<\/strong>: Unregistrable because it is not possible to distinguish the source of goods or services.<\/li>\n<\/ul>\n\n\n\n
        \n
      1. Descriptive<\/strong><\/li>\n<\/ol>\n\n\n\n
          \n
        • special feature<\/strong>: Describe the functions, characteristics, ingredients, etc. of goods or services.<\/li>\n\n\n\n
        • Registrability<\/strong>: Generally unregistrable unless it has a \"secondary meaning\", i.e., uniqueness acquired through use and promotion over a long period of time.<\/li>\n<\/ul>\n\n\n\n
            \n
          1. Suggestive<\/strong><\/li>\n<\/ol>\n\n\n\n
              \n
            • special feature<\/strong>: A characteristic of a product or service that is implied but not directly described, requiring the consumer's imagination to recognize it.<\/li>\n\n\n\n
            • typical example<\/strong>The company's main products are: Mustang, a car brand, and Red Bull, a functional drink.<\/li>\n<\/ul>\n\n\n\n
                \n
              1. Arbitrary<\/strong><\/li>\n<\/ol>\n\n\n\n
                  \n
                • special feature<\/strong>: A common term that does not relate to the specified goods or services.<\/li>\n\n\n\n
                • typical example<\/strong>: \"Apple\" brand (for electronic products).<\/li>\n<\/ul>\n\n\n\n
                    \n
                  1. Unique (Fanciful)<\/strong><\/li>\n<\/ol>\n\n\n\n
                      \n
                    • special feature<\/strong>: a completely new word without any original meaning.<\/li>\n\n\n\n
                    • typical example<\/strong>: Kodak.<\/li>\n<\/ul>\n\n\n\n

                      Trademark Naming Suggestion<\/strong>
                      When naming a trademark, it is important to refer to the type of prominence and choose a name that reflects the direction of brand development and has strong distinctiveness, which helps to enhance brand recognition and legal protection.<\/p>\n\n\n\n

                      Hopefully this information will help you make a more informed choice when naming your trademark.<\/p>","protected":false},"excerpt":{"rendered":"

                      Trademark Name Naming: How to Enhance Trademark Significance The Importance of Trademark Significance Trademark significance refers to the ability of a trademark to indicate and differentiate the goods or services of different enterprises [...]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[39,1,46],"tags":[],"class_list":["post-13359","post","type-post","status-publish","format-standard","hentry","category-39","category-uncategorized","category-46"],"_links":{"self":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts\/13359"}],"collection":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/comments?post=13359"}],"version-history":[{"count":1,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts\/13359\/revisions"}],"predecessor-version":[{"id":13360,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts\/13359\/revisions\/13360"}],"wp:attachment":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/media?parent=13359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/categories?post=13359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/tags?post=13359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}